mygov.scot Website Traffic Check

mygov.scot is the place for people in scotland to access public services that are easy to find and simple to use.
Global Rank: 89,854/ -674
Country Rank: 3,805/ +12
Country: UK
Category Rank: 63/ =
Category: law and government/government
Domain: Created by Nom-IQ Limited dba Com Laude in 2014-07-15

  • Total Visits

    721.5K

  • Bounce Rate

    62.78%

  • Pages per Visit

    2.1

  • Avg Visit Duration

    00:01:49

mygov.scot Ranking
Check if your rankings have improved or worsened over time. Over the last three months, mygov.scot's global ranking has increased from 94,052 to 89,854.
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mygov.scot Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. mygov.scot's traffic has increased by 2.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
721.5K
Last Month Change
2.6%
Avg Visit Duration
00:01:49
Bounce Rate
62.78%
Pages per Visit
2.1
mygov.scot Webpage Information
Page Title: Access to public services in Scotland - mygov.scot
Keywords: -
h1: 1
h2: 20
img: 3
script: 8
mygov.scot Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. mygov.scot's audience is 54.64% male and 45.36% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And mygov.scot Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. gov.scot is the website with the highest similarity score to mygov.scot.
Site Affinity Monthly visits Category Category rank
gov.scot 100% 1.8M law and government/government 957
glasgow.gov.uk 90.2% 631.7K law and government/government 1,991
edinburgh.gov.uk 88.8% 682.9K law and government/government 1,569
ros.gov.uk 83.1% 152.0K law and government/government 5,048
nrscotland.gov.uk 83.0% 160.4K law and government/government 5,639
scotcourts.gov.uk 82.2% 410.8K law and government/government 2,593
scotland.police.uk 77.8% 224.7K law and government/government 5,222
legislation.gov.uk 76.1% 2.0M law and government/government 804
fife.gov.uk 74.8% 289.3K law and government/government 3,625
royalmail.com 73.1% 36.6M law and government/government 36
mygov.scot Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for mygov.scotare direct(13.15%) and referral(7.55%). An underutilized channel is "ads".
mygov.scot Top Keywords by Traffic Share
It's important to know what people are searching for and why. mygov.scot's list of popular organic search keywords
latest on pip transfer in scotland scottish bank holidays 2022 disclosure scotland mygovscot pvg
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Social Media Traffic to mygov.scot
Explore user journeys and pinpoint platforms that drive the most website traffic. mygov.scot get's most of it's social media traffic from facebook.com and youtube.com. Engaging audiences through douban.com may reveal new opportunities
mygov.scot Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to mygov.scot
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Outgoing Links
Sites that receive outbound traffic from mygov.scot
mygov.scot Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to mygov.scot.
ADS
mygov.scot Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. mygov.scot's audience is interested in news and media and government.
Top Categories
news and media
government
banking credit and lending
finance
search engines
Other Visited Websites
Top Topics
scotland
uk
news
newspapers
search
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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