mygov.scot is the place for people in scotland to access public services that are easy to find and simple to use.
Global Rank: 69,047/ +18,404
Country Rank: 2,568/ +746
Country: UK
Category Rank: 43/ +7
Category: finance/finance
Domain: Created by Nom-iq Ltd. dba COM LAUDE in 2012-12-19
  • Total Visits

    639.2K

  • Bounce Rate

    24.15%

  • Pages per Visit

    5.7

  • Avg Visit Duration

    00:06:57

mygovscot.org Ranking
Check if your rankings have improved or worsened over time. Over the last three months, mygovscot.org's global ranking has increased from 87,817 to 69,047.
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mygovscot.org Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. mygovscot.org's traffic has increased by 27.7% compared to last month.
Traffic & Engagement Last Month
Total Visits
639.2K
Last Month Change
27.7%
Avg Visit Duration
00:06:57
Bounce Rate
24.15%
Pages per Visit
5.7
mygovscot.org Webpage Information
Page Title: Access to public services in Scotland - mygov.scot
Keywords: -
h1: 1
h2: 20
img: 3
script: 9
mygovscot.org Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. mygovscot.org's audience is 59.25% male and 40.75% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And mygovscot.org Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. ipayimpact.co.uk is the website with the highest similarity score to mygovscot.org.
Site Affinity Monthly visits Category Category rank
ipayimpact.co.uk 100% 208.1K finance/finance 2,595
parentpay.com 89.2% 1.9M finance/finance 330
sse.co.uk 74.2% 2.3M finance/finance 253
reportmyloss.com 70.3% 37.4K finance/finance 8,276
octopus.energy 69.4% 7.4M finance/finance 65
totallymoney.com 68.0% 1.5M finance/finance 579
bankofscotland.co.uk 65.8% 3.2M finance/banking credit and lending 272
cashfxgroup.com 65.0% 878.6K finance/finance 714
irisopenspace.co.uk 65.0% 310.1K finance/finance 2,342
myepaywindow.com 65.0% 941.8K finance/finance 735
mygovscot.org Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for mygovscot.orgare direct(67.29%) and referral(22.61%). An underutilized channel is "ads".
mygovscot.org Top Keywords by Traffic Share
It's important to know what people are searching for and why. mygovscot.org's list of popular organic search keywords
Social Media Traffic to mygovscot.org
Explore user journeys and pinpoint platforms that drive the most website traffic. mygovscot.org get's most of it's social media traffic from - and -. Engaging audiences through - may reveal new opportunities
mygovscot.org Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to mygovscot.org
GG
Outgoing Links
Sites that receive outbound traffic from mygovscot.org
mygovscot.org Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to mygovscot.org.
ADS
mygovscot.org Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. mygovscot.org's audience is interested in government and banking credit and lending.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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