edinburgh.gov.uk Website Traffic Check

the city of edinburgh council homepage

Global Rank:	63,474/ -2,974
Country Rank:	2,363/ -115
Country:	UK
Category Rank:	29/ -3
Category:	law and government/government
Domain:	-

Total Visits

682.9K
Bounce Rate

41.65%
Pages per Visit

6.0
Avg Visit Duration

00:03:42

edinburgh.gov.uk Ranking

Check if your rankings have improved or worsened over time. Over the last three months, edinburgh.gov.uk's global ranking has decreased from 50,865 to 63,474.

Similarly ranked sites

Global Country Category

edinburgh.gov.uk Traffic and Engagement

Website engagement metrics measure how much your website visitors are interacting with your website and online brand. edinburgh.gov.uk's traffic has decreased by -4.8% compared to last month.

Traffic & Engagement Last Month

Total Visits: 682.9K
Last Month Change: -4.8%
Avg Visit Duration: 00:03:42
Bounce Rate: 41.65%
Pages per Visit: 6.0

edinburgh.gov.uk Webpage Information

Page Title:	Home – The City of Edinburgh Council
Keywords:	-

h1:	1
h2:	19

img:	5
script:	16

edinburgh.gov.uk Audience Demographics

Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. edinburgh.gov.uk's audience is 54.83% male and 45.17% female. The largest age group of visitors are 25-34 year olds.

Similar Sites And edinburgh.gov.uk Competitors

Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. glasgow.gov.uk is the website with the highest similarity score to edinburgh.gov.uk.

Site	Affinity	Monthly visits	Category	Category rank
glasgow.gov.uk	100%	631.7K	law and government/government	1,991
mygov.scot	95.2%	721.5K	law and government/government	2,236
gov.scot	90.2%	1.8M	law and government/government	957
edindexhousing.co.uk	89.0%	27.3K	law and government/government	27,192
midlothian.gov.uk	87.5%	54.9K	law and government/government	14,853
northgate-nes.co.uk	86.9%	78.4K	law and government/government	11,476
eastlothian.gov.uk	86.5%	120.7K	law and government/government	9,856
westlothian.gov.uk	81.2%	143.0K	law and government/government	6,956
e-paycobalt.com	78.9%	73.7K	law and government/government	8,299
royalmail.com	78.1%	36.6M	law and government/government	36

edinburgh.gov.uk Traffic Sources Overview

Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for edinburgh.gov.ukare direct(35.04%) and referral(4.28%). An underutilized channel is "ads".

edinburgh.gov.uk Top Keywords by Traffic Share

It's important to know what people are searching for and why. edinburgh.gov.uk's list of popular organic search keywords

council tax edinburgh edinburgh council tax edinburgh council edinburgh planning portal council tax

Social Media Traffic to edinburgh.gov.uk

Explore user journeys and pinpoint platforms that drive the most website traffic. edinburgh.gov.uk get's most of it's social media traffic from facebook.com and twitter.com. Engaging audiences through web.whatsapp.com may reveal new opportunities

edinburgh.gov.uk Referral Traffic & Outgoing Links

Referral Traffic

Sites that Referral traffic to edinburgh.gov.uk

Outgoing Links

Sites that receive outbound traffic from edinburgh.gov.uk

edinburgh.gov.uk Geography & Country Targeting

For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to edinburgh.gov.uk.

ADS

edinburgh.gov.uk Audience Interests

Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. edinburgh.gov.uk's audience is interested in news and media and government.

Top Categories: news and media; government; real estate; computers electronics and technology; social networks and online communities

Other Visited Websites

Top Topics: uk; news; shopping; scotland; travel

Technology Stack

Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

Google Adsense

Google Analytics

Other popular tools

About edinburgh.gov.uk data description

We aim to get you a complete analysis of edinburgh.gov.uk. Get a full overview of edinburgh.gov.uk and its online visibility. Analyze edinburgh.gov.uk’s growth trend over time. Effortlessly Analyze Your Competitive Landscape. We will update edinburgh.gov.uk's data regularly to ensure you have the latest information.

ads