gov.scot Website Traffic Check

the devolved government for scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
Global Rank: 38,156/ -8,657
Country Rank: 1,608/ -381
Country: UK
Category Rank: 19/ -6
Category: law and government/government
Domain: Created by Nom-IQ Limited dba Com Laude in 2015-01-07

  • Total Visits

    1.8M

  • Bounce Rate

    62.37%

  • Pages per Visit

    2.5

  • Avg Visit Duration

    00:02:10

gov.scot Ranking
Check if your rankings have improved or worsened over time. Over the last three months, gov.scot's global ranking has decreased from 19,763 to 38,156.
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gov.scot Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. gov.scot's traffic has decreased by -16.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
1.8M
Last Month Change
-16.6%
Avg Visit Duration
00:02:10
Bounce Rate
62.37%
Pages per Visit
2.5
gov.scot Webpage Information
Page Title: The Scottish Government - gov.scot
Keywords: -
h1: 1
h2: 13
img: 8
script: 10
gov.scot Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. gov.scot's audience is 54.23% male and 45.77% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And gov.scot Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. mygov.scot is the website with the highest similarity score to gov.scot.
Site Affinity Monthly visits Category Category rank
mygov.scot 100% 721.5K law and government/government 2,236
scotlandscensus.gov.uk 85.9% 36.0K law and government/government 22,549
glasgow.gov.uk 85.4% 631.7K law and government/government 1,991
legislation.gov.uk 83.4% 2.0M law and government/government 804
edinburgh.gov.uk 83.2% 682.9K law and government/government 1,569
nrscotland.gov.uk 80.2% 160.4K law and government/government 5,639
parliament.scot 80.1% 112.4K law and government/government 9,991
publichealthscotland.scot 79.1% 47.1K law and government/government 18,238
highland.gov.uk 76.5% 320.1K law and government/government 3,648
ons.gov.uk 76.4% 2.5M law and government/government 674
gov.scot Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for gov.scotare direct(21.96%) and referral(12.35%). An underutilized channel is "mail".
gov.scot Top Keywords by Traffic Share
It's important to know what people are searching for and why. gov.scot's list of popular organic search keywords
2423338154 covid rules scotland scottish government jobs scotland covid sppa
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Social Media Traffic to gov.scot
Explore user journeys and pinpoint platforms that drive the most website traffic. gov.scot get's most of it's social media traffic from twitter.com and facebook.com. Engaging audiences through youtube.com may reveal new opportunities
gov.scot Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to gov.scot
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Outgoing Links
Sites that receive outbound traffic from gov.scot
gov.scot Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to gov.scot.
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gov.scot Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. gov.scot's audience is interested in news and media and government.
Top Categories
news and media
government
computers electronics and technology
universities and colleges
programming and developer software
Other Visited Websites
Top Topics
news
scotland
uk
shopping
travel
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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