we maintain registers of drivers and vehicles in great britain. this information helps us improve road safety, reduce vehicle related crime, support environmental initiatives and limit vehicle tax evasion.
Global Rank: 11,117/ -570
Country Rank: 350/ -1
Country: UK
Category Rank: 6/ =
Category: finance/finance
Domain: -
  • Total Visits

    2.7M

  • Bounce Rate

    32.83%

  • Pages per Visit

    14.8

  • Avg Visit Duration

    00:08:19

dvla.gov.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, dvla.gov.uk's global ranking has decreased from 10,129 to 11,117.
Similarly ranked sites
Global Country Category
dvla.gov.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. dvla.gov.uk's traffic has decreased by -9.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
2.7M
Last Month Change
-9.0%
Avg Visit Duration
00:08:19
Bounce Rate
32.83%
Pages per Visit
14.8
dvla.gov.uk Webpage Information
Page Title: Driver and Vehicle Licensing Agency - GOV.UK
Keywords: -
h1: 1
h2: 15
img: 7
script: 8
dvla.gov.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. dvla.gov.uk's audience is 61.12% male and 38.88% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And dvla.gov.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. octopus.energy is the website with the highest similarity score to dvla.gov.uk.
Site Affinity Monthly visits Category Category rank
octopus.energy 100% 5.2M finance/finance 93
barclaycard.co.uk 98.7% 3.6M finance/finance 188
nsandi.com 96.0% 3.5M finance/finance 141
opensea.io 93.4% 38.1M finance/finance 3
sse.co.uk 91.5% 2.1M finance/finance 280
co-operativebank.co.uk 86.7% 2.7M finance/finance 210
securesuite.co.uk 86.6% 3.1M finance/finance 295
ft.com 83.8% 28.0M finance/finance 22
coinbase.com 82.9% 39.8M finance/finance 6
householdresponse.com 77.1% 1.9M finance/finance 271
dvla.gov.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for dvla.gov.ukare direct(13.49%) and referral(69.22%). An underutilized channel is "ads".
dvla.gov.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. dvla.gov.uk's list of popular organic search keywords
Social Media Traffic to dvla.gov.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. dvla.gov.uk get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through instagram.com may reveal new opportunities
dvla.gov.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to dvla.gov.uk
GG
Outgoing Links
Sites that receive outbound traffic from dvla.gov.uk
dvla.gov.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to dvla.gov.uk.
ADS
dvla.gov.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. dvla.gov.uk's audience is interested in insurance and banking credit and lending.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

Google Adsense

Google Analytics