news, analysis and comment from the financial times, the world?s leading global business publication
Global Rank: 2,840/ -123
Country Rank: 282/ +7
Country: UK
Category Rank: 5/ =
Category: finance/finance
Domain: Created by CSC Corporate Domains, Inc. in 1994-11-30
  • Total Visits

    26.4M

  • Bounce Rate

    62.30%

  • Pages per Visit

    2.1

  • Avg Visit Duration

    00:02:46

ft.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, ft.com's global ranking has decreased from 2,750 to 2,840.
Similarly ranked sites
Global Country Category
ft.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. ft.com's traffic has increased by 0.4% compared to last month.
Traffic & Engagement Last Month
Total Visits
26.4M
Last Month Change
0.4%
Avg Visit Duration
00:02:46
Bounce Rate
62.30%
Pages per Visit
2.1
ft.com Webpage Information
Page Title: Financial Times
Keywords: -
h1: 1
h2: 14
img: 50
script: 9
ft.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. ft.com's audience is 63.46% male and 36.54% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And ft.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. marketwatch.com is the website with the highest similarity score to ft.com.
Site Affinity Monthly visits Category Category rank
marketwatch.com 100% 66.3M finance/finance 4
seekingalpha.com 95.0% 21.4M finance/finance 19
money.cnn.com 94.9% 5.5M finance/finance 222
fortune.com 91.7% 9.0M finance/finance 118
bloomberg.com 87.7% 75.7M news and media 122
coindesk.com 87.0% 9.9M finance/finance 113
foxbusiness.com 83.1% 44.2M finance/finance 11
cointelegraph.com 80.0% 10.6M finance/finance 97
economist.com 79.2% 11.4M news and media 763
business-standard.com 76.9% 14.3M finance/finance 58
ft.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for ft.comare direct(56.21%) and referral(3.23%). An underutilized channel is "ads".
ft.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. ft.com's list of popular organic search keywords
Social Media Traffic to ft.com
Explore user journeys and pinpoint platforms that drive the most website traffic. ft.com get's most of it's social media traffic from twitter.com and linkedin.com. Engaging audiences through youtube.com may reveal new opportunities
ft.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to ft.com
GG
Outgoing Links
Sites that receive outbound traffic from ft.com
ft.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to ft.com.
ADS
ft.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. ft.com's audience is interested in news and media and computers electronics and technology.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

Google Adsense

Google Analytics