gov.uk Website Traffic Check

gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster
Global Rank: 306/ +11
Country Rank: 20/ +1
Country: UK
Category Rank: 2/ =
Category: law and government/government
Domain: -

  • Total Visits

    158.3M

  • Bounce Rate

    58.31%

  • Pages per Visit

    2.3

  • Avg Visit Duration

    00:02:55

gov.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, gov.uk's global ranking has decreased from 302 to 306.
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gov.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. gov.uk's traffic has increased by 7.9% compared to last month.
Traffic & Engagement Last Month
Total Visits
158.3M
Last Month Change
7.9%
Avg Visit Duration
00:02:55
Bounce Rate
58.31%
Pages per Visit
2.3
gov.uk Webpage Information
Page Title: Welcome to GOV.UK
Keywords: -
h1: 1
h2: 13
img: 3
script: 6
gov.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. gov.uk's audience is 57.12% male and 42.88% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And gov.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. legislation.gov.uk is the website with the highest similarity score to gov.uk.
Site Affinity Monthly visits Category Category rank
legislation.gov.uk 100% 2.1M law and government/government 745
royalmail.com 80.4% 37.0M law and government/government 33
data.gov.uk 79.7% 1.8M law and government/government 929
nidirect.gov.uk 78.4% 3.3M law and government/government 463
hmrc.gov.uk 75.6% 1.1M law and government/government 1,309
parliament.uk 74.1% 8.1M law and government/government 212
guildford.gov.uk 68.8% 135.3K law and government/government 5,326
ssa.gov 68.5% 28.5M law and government/government 28
usa.gov 68.5% 8.4M law and government/government 224
searchvehicle.co.uk 68.3% 331.9K law and government/government 3,875
gov.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for gov.ukare direct(22.46%) and referral(7.61%). An underutilized channel is "ads".
gov.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. gov.uk's list of popular organic search keywords
companies house universal credit hmrc login hmrc mot check
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Social Media Traffic to gov.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. gov.uk get's most of it's social media traffic from twitter.com and youtube.com. Engaging audiences through linkedin.com may reveal new opportunities
gov.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to gov.uk
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Outgoing Links
Sites that receive outbound traffic from gov.uk
gov.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to gov.uk.
ADS
gov.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. gov.uk's audience is interested in video games consoles and accessories and adult.
Top Categories
video games consoles and accessories
adult
news and media
programming and developer software
computers electronics and technology
Other Visited Websites
Top Topics
news
online
travel
shopping
uk
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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