aetna.com Website Traffic Check

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Global Rank: 3,739/ +33
Country Rank: 694/ +15
Country: USA
Category Rank: 10/ =
Category: finance/insurance
Domain: Created by MarkMonitor Inc. in 1993-11-02

  • Total Visits

    8.9M

  • Bounce Rate

    21.17%

  • Pages per Visit

    10.3

  • Avg Visit Duration

    00:07:32

aetna.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, aetna.com's global ranking has increased from 4,141 to 3,739.
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aetna.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. aetna.com's traffic has increased by 5.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
8.9M
Last Month Change
5.0%
Avg Visit Duration
00:07:32
Bounce Rate
21.17%
Pages per Visit
10.3
aetna.com Webpage Information
Page Title: Health Insurance Plans | Aetna
Keywords: -
h1: 0
h2: 1
img: 1
script: 5
aetna.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. aetna.com's audience is 46.73% male and 53.27% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And aetna.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. cigna.com is the website with the highest similarity score to aetna.com.
Site Affinity Monthly visits Category Category rank
cigna.com 100% 14.6M finance/insurance 8
humana.com 97.5% 4.7M finance/insurance 30
aetnadental.com 97.5% 658.4K finance/insurance 518
uhc.com 96.2% 13.4M finance/insurance 7
empireblue.com 90.2% 543.5K finance/insurance 352
bcbs.com 87.1% 1.7M finance/insurance 154
vsp.com 86.7% 4.7M finance/insurance 38
myuhc.com 86.6% 6.4M finance/insurance 29
ehealthinsurance.com 86.4% 661.7K finance/insurance 291
aetnaseniorproducts.com 85.9% 345.9K finance/insurance 585
aetna.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for aetna.comare direct(48.35%) and referral(10.19%). An underutilized channel is "ads".
aetna.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. aetna.com's list of popular organic search keywords
aetna aetna login aetna member login aetna new member login aetna insurance
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Social Media Traffic to aetna.com
Explore user journeys and pinpoint platforms that drive the most website traffic. aetna.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through reddit.com may reveal new opportunities
aetna.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to aetna.com
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Outgoing Links
Sites that receive outbound traffic from aetna.com
aetna.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to aetna.com.
ADS
aetna.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. aetna.com's audience is interested in insurance and banking credit and lending.
Top Categories
insurance
banking credit and lending
health
news and media
computers electronics and technology
Other Visited Websites
Top Topics
news
health
shopping
online
health care
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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