nearly one in three americans rely on blue cross blue shield companies for access to safe, quality, and affordable healthcare.
Global Rank: 37,229/ +6,148
Country Rank: 6,924/ +998
Country: USA
Category Rank: 72/ +14
Category: finance/insurance
Domain: Created by Focus IP, Inc. dba AppDetex in 1998-08-13
  • Total Visits

    1.7M

  • Bounce Rate

    51.95%

  • Pages per Visit

    3.0

  • Avg Visit Duration

    00:02:52

bcbs.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, bcbs.com's global ranking has increased from 45,139 to 37,229.
bcbs.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. bcbs.com's traffic has increased by 18.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
1.7M
Last Month Change
18.6%
Avg Visit Duration
00:02:52
Bounce Rate
51.95%
Pages per Visit
3.0
bcbs.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. bcbs.com's audience is 43.07% male and 56.93% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And bcbs.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. bcbsil.com is the website with the highest similarity score to bcbs.com.
Site Affinity Monthly visits Category Category rank
bcbsil.com 100% 1.2M finance/insurance 141
bcbsm.com 97.7% 1.1M finance/insurance 137
empireblue.com 85.8% 544.7K finance/insurance 336
bcbsnc.com 83.1% 1.2M finance/insurance 146
fepblue.org 82.3% 1.7M finance/insurance 88
bluecrossma.org 78.8% 297.1K finance/insurance 916
bluecrossnc.com 77.4% 534.5K finance/insurance 507
uhc.com 76.7% 12.9M finance/insurance 8
floridablue.com 73.6% 1.0M finance/insurance 259
bluecrossma.com 73.6% 512.4K finance/insurance 328
bcbs.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for bcbs.comare direct(18.13%) and referral(6.23%). An underutilized channel is "ads".
bcbs.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. bcbs.com's list of popular organic search keywords
Social Media Traffic to bcbs.com
Explore user journeys and pinpoint platforms that drive the most website traffic. bcbs.com get's most of it's social media traffic from youtube.com and twitter.com. Engaging audiences through instagram.com may reveal new opportunities
bcbs.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to bcbs.com
GG
Outgoing Links
Sites that receive outbound traffic from bcbs.com
bcbs.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to bcbs.com.
ADS
bcbs.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. bcbs.com's audience is interested in insurance and health.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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