welcome to optum bank. learn more about our healthcare financial products, including health savings accounts, flexible spending accounts, stop loss services, and electronic payment/processing services.
Global Rank: 26,156/ -615
Country Rank: 4,745/ -167
Country: USA
Category Rank: 47/ -3
Category: finance/insurance
Domain: Created by CSC Corporate Domains, Inc. in 2008-05-04
  • Total Visits

    1.5M

  • Bounce Rate

    19.91%

  • Pages per Visit

    8.1

  • Avg Visit Duration

    00:05:46

optumbank.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, optumbank.com's global ranking has increased from 26,342 to 26,156.
optumbank.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. optumbank.com's traffic has increased by 4.2% compared to last month.
Traffic & Engagement Last Month
Total Visits
1.5M
Last Month Change
4.2%
Avg Visit Duration
00:05:46
Bounce Rate
19.91%
Pages per Visit
8.1
optumbank.com Webpage Information
Page Title: -
Keywords: -
h1: 0
h2: 0
img: 0
script: 0
optumbank.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. optumbank.com's audience is 57.64% male and 42.36% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And optumbank.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. optum.com is the website with the highest similarity score to optumbank.com.
Site Affinity Monthly visits Category Category rank
optum.com 100% 6.9M finance/insurance 28
myuhc.com 84.0% 6.0M finance/insurance 30
healthsafe-id.com 82.3% 12.0M finance/insurance 12
uhc.com 72.6% 12.9M finance/insurance 8
payspanhealth.com 68.9% 372.3K finance/insurance 523
optumrx.com 68.4% 2.8M finance/insurance 52
principal.com 65.6% 4.2M finance/insurance 29
cigna.com 64.7% 13.5M finance/insurance 9
statefarm.com 64.4% 13.8M finance/insurance 6
health.aetna.com 64.2% 3.4M finance/insurance 36
optumbank.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for optumbank.comare direct(69.89%) and referral(10.06%). An underutilized channel is "mail".
optumbank.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. optumbank.com's list of popular organic search keywords
Social Media Traffic to optumbank.com
Explore user journeys and pinpoint platforms that drive the most website traffic. optumbank.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through instagram.com may reveal new opportunities
optumbank.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to optumbank.com
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Outgoing Links
Sites that receive outbound traffic from optumbank.com
optumbank.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to optumbank.com.
ADS
optumbank.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. optumbank.com's audience is interested in banking credit and lending and finance.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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