principal.com Website Traffic Check

let's keep your finances simple. insure what you have. invest when you're ready. retire with confidence.
Global Rank: 9,910/ +772
Country Rank: 1,844/ +100
Country: USA
Category Rank: 18/ -1
Category: finance/insurance
Domain: -

  • Total Visits

    4.2M

  • Bounce Rate

    18.69%

  • Pages per Visit

    8.1

  • Avg Visit Duration

    00:06:45

principal.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, principal.com's global ranking has increased from 10,645 to 9,910.
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principal.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. principal.com's traffic has increased by 8.1% compared to last month.
Traffic & Engagement Last Month
Total Visits
4.2M
Last Month Change
8.1%
Avg Visit Duration
00:06:45
Bounce Rate
18.69%
Pages per Visit
8.1
principal.com Webpage Information
Page Title: Retirement, Investments, and Insurance | Principal.com
Keywords: principal principal financial group principal financial life insurance with principal life insurance with principal financial retirement account with principal retirement account with principal financial
h1: 1
h2: 11
img: 16
script: 16
principal.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. principal.com's audience is 58.55% male and 41.45% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And principal.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. metlife.com is the website with the highest similarity score to principal.com.
Site Affinity Monthly visits Category Category rank
metlife.com 100% 3.0M finance/insurance 45
guardianlife.com 96.8% 1.5M finance/insurance 178
cigna.com 88.0% 13.5M finance/insurance 9
mutualofomaha.com 85.4% 1.3M finance/insurance 125
ameritas.com 84.5% 502.1K finance/insurance 302
nationwide.com 83.7% 3.9M finance/insurance 39
principalfunds.com 82.1% 36.1K finance/finance 12,369
fidelity.com 81.8% 72.2M finance/investing 3
humana.com 80.8% 4.4M finance/insurance 31
reliancestandard.com 80.6% 60.9K finance/insurance 2,949
principal.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for principal.comare direct(70.73%) and referral(2.61%). An underutilized channel is "ads".
principal.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. principal.com's list of popular organic search keywords
principal principal login principal 401k principal financial the principal financial group
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Social Media Traffic to principal.com
Explore user journeys and pinpoint platforms that drive the most website traffic. principal.com get's most of it's social media traffic from youtube.com and reddit.com. Engaging audiences through twitter.com may reveal new opportunities
principal.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to principal.com
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Outgoing Links
Sites that receive outbound traffic from principal.com
principal.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to principal.com.
ADS
principal.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. principal.com's audience is interested in banking credit and lending and finance.
Top Categories
banking credit and lending
finance
computers electronics and technology
insurance
news and media
Other Visited Websites
Top Topics
news
finance
shopping
business
online
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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