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Global Rank: 98,159/ -9,596
Country Rank: 4,259/ -657
Country: UK
Category Rank: 85/ -16
Category: health/health
Domain: Created by Easyspace Ltd in 2015-06-26
  • Total Visits

    467.3K

  • Bounce Rate

    43.84%

  • Pages per Visit

    4.4

  • Avg Visit Duration

    00:04:35

nhs.scot Ranking
Check if your rankings have improved or worsened over time. Over the last three months, nhs.scot's global ranking has decreased from 59,965 to 98,159.
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nhs.scot Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. nhs.scot's traffic has decreased by -10.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
467.3K
Last Month Change
-10.0%
Avg Visit Duration
00:04:35
Bounce Rate
43.84%
Pages per Visit
4.4
nhs.scot Webpage Information
Page Title: NHS Scotland
Keywords: -
h1: 0
h2: 0
img: 0
script: 0
nhs.scot Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. nhs.scot's audience is 48.64% male and 51.36% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And nhs.scot Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. nhsinform.scot is the website with the highest similarity score to nhs.scot.
Site Affinity Monthly visits Category Category rank
nhsinform.scot 100% 5.3M health/health conditions and concerns 11
scot.nhs.uk 96.9% 1.5M health/health 543
nhsggc.org.uk 95.3% 106.0K health/health 8,643
nhslothian.scot 91.8% 156.5K health/health 5,774
gmc-uk.org 88.4% 1.6M health/health 479
healthcareers.nhs.uk 88.2% 1.1M health/health 982
england.nhs.uk 86.8% 2.0M health/health 449
nice.org.uk 84.8% 3.4M health/health 271
cdc.gov 84.4% 83.2M health/health 6
bma.org.uk 83.5% 712.6K health/health 1,268
nhs.scot Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for nhs.scotare direct(37.24%) and referral(14.47%). An underutilized channel is "ads".
nhs.scot Top Keywords by Traffic Share
It's important to know what people are searching for and why. nhs.scot's list of popular organic search keywords
Social Media Traffic to nhs.scot
Explore user journeys and pinpoint platforms that drive the most website traffic. nhs.scot get's most of it's social media traffic from - and -. Engaging audiences through - may reveal new opportunities
nhs.scot Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to nhs.scot
GG
Outgoing Links
Sites that receive outbound traffic from nhs.scot
nhs.scot Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to nhs.scot.
ADS
nhs.scot Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. nhs.scot's audience is interested in health and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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