australia.gov.au Website Traffic Check

the official australian government response website to provide support and updates to australians on the coronavirus pandemic.

Global Rank:	119,961/ -27,653
Country Rank:	3,351/ -913
Country:	Australia
Category Rank:	109/ -25
Category:	law and government/government
Domain:	-

Total Visits

614.9K
Bounce Rate

74.86%
Pages per Visit

1.3
Avg Visit Duration

00:00:35

australia.gov.au Ranking

Check if your rankings have improved or worsened over time. Over the last three months, australia.gov.au's global ranking has decreased from 78,000 to 119,961.

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australia.gov.au Traffic and Engagement

Website engagement metrics measure how much your website visitors are interacting with your website and online brand. australia.gov.au's traffic has decreased by -23.2% compared to last month.

Traffic & Engagement Last Month

Total Visits: 614.9K
Last Month Change: -23.2%
Avg Visit Duration: 00:00:35
Bounce Rate: 74.86%
Pages per Visit: 1.3

australia.gov.au Webpage Information

Page Title:	Official Australian Government information
Keywords:	-

h1:	1
h2:	5

img:	18
script:	6

australia.gov.au Audience Demographics

Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. australia.gov.au's audience is 51.29% male and 48.71% female. The largest age group of visitors are 25-34 year olds.

Similar Sites And australia.gov.au Competitors

Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. nsw.gov.au is the website with the highest similarity score to australia.gov.au.

Site	Affinity	Monthly visits	Category	Category rank
nsw.gov.au	100%	29.9M	law and government/government	34
ato.gov.au	95.0%	30.4M	law and government/government	22
aph.gov.au	93.6%	888.2K	law and government/government	1,845
health.gov.au	88.8%	6.6M	law and government/government	279
centrelink.gov.au	88.3%	11.3M	law and government/government	58
smartraveller.gov.au	87.4%	1.9M	law and government/government	876
gov.au	85.9%	9.1K	law and government/government	42,849
my.gov.au	85.5%	43.6M	law and government/government	13
business.vic.gov.au	82.4%	301.9K	law and government/government	4,788
humanservices.gov.au	80.9%	897.9K	law and government/government	1,352

australia.gov.au Traffic Sources Overview

Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for australia.gov.auare direct(22.43%) and referral(17.29%). An underutilized channel is "ads".

australia.gov.au Top Keywords by Traffic Share

It's important to know what people are searching for and why. australia.gov.au's list of popular organic search keywords

australian government travelling to australia australia entry requirements travel to australia australia

Social Media Traffic to australia.gov.au

Explore user journeys and pinpoint platforms that drive the most website traffic. australia.gov.au get's most of it's social media traffic from facebook.com and quora.com. Engaging audiences through web.whatsapp.com may reveal new opportunities

australia.gov.au Referral Traffic & Outgoing Links

Referral Traffic

Sites that Referral traffic to australia.gov.au

Outgoing Links

Sites that receive outbound traffic from australia.gov.au

australia.gov.au Geography & Country Targeting

For many businesses, it makes sense to target traffic from specific countries. Last month Australia was the top country sending desktop traffic to australia.gov.au.

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australia.gov.au Audience Interests

Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. australia.gov.au's audience is interested in government and news and media.

Top Categories: government; news and media; banking credit and lending; social networks and online communities; search engines

Other Visited Websites

Top Topics: australia; news; government; australian government; shopping

Technology Stack

Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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About australia.gov.au data description

We aim to get you a complete analysis of australia.gov.au. Get a full overview of australia.gov.au and its online visibility. Analyze australia.gov.au’s growth trend over time. Effortlessly Analyze Your Competitive Landscape. We will update australia.gov.au's data regularly to ensure you have the latest information.

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