my.gov.au Website Traffic Check

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Global Rank: 1,812/ +36
Country Rank: 30/ =
Country: Australia
Category Rank: 2/ =
Category: law and government/government
Domain: -

  • Total Visits

    22.2M

  • Bounce Rate

    22.85%

  • Pages per Visit

    5.6

  • Avg Visit Duration

    00:04:27

my.gov.au Ranking
Check if your rankings have improved or worsened over time. Over the last three months, my.gov.au's global ranking has increased from 1,926 to 1,812.
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my.gov.au Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. my.gov.au's traffic has decreased by -4.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
22.2M
Last Month Change
-4.0%
Avg Visit Duration
00:04:27
Bounce Rate
22.85%
Pages per Visit
5.6
my.gov.au Webpage Information
Page Title: myGov Home
Keywords: -
h1: 1
h2: 6
img: 6
script: 14
my.gov.au Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. my.gov.au's audience is 49.35% male and 50.65% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And my.gov.au Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. centrelink.gov.au is the website with the highest similarity score to my.gov.au.
Site Affinity Monthly visits Category Category rank
centrelink.gov.au 100% 8.0M law and government/government 89
servicesaustralia.gov.au 96.6% 6.2M law and government/government 238
ato.gov.au 95.9% 13.8M law and government/government 62
mygovid.gov.au 89.5% 2.2M law and government/government 615
health.gov.au 72.9% 5.3M law and government/government 336
nsw.gov.au 68.4% 31.3M law and government/government 29
australia.gov.au 67.1% 800.3K law and government/government 2,268
ehealth.gov.au 66.3% 529.7K law and government/government 1,511
myaccount.dva.gov.au 65.4% 22.9K law and government/government -
qld.gov.au 65.2% 3.2M law and government/government 501
my.gov.au Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for my.gov.auare direct(44.31%) and referral(4.00%). An underutilized channel is "ads".
my.gov.au Top Keywords by Traffic Share
It's important to know what people are searching for and why. my.gov.au's list of popular organic search keywords
mygov mygov login my gov my gov login mygo
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Social Media Traffic to my.gov.au
Explore user journeys and pinpoint platforms that drive the most website traffic. my.gov.au get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through web.whatsapp.com may reveal new opportunities
my.gov.au Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to my.gov.au
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Outgoing Links
Sites that receive outbound traffic from my.gov.au
my.gov.au Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month Australia was the top country sending desktop traffic to my.gov.au.
ADS
my.gov.au Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. my.gov.au's audience is interested in government and video games consoles and accessories.
Top Categories
government
video games consoles and accessories
computers electronics and technology
news and media
adult
Other Visited Websites
Top Topics
australia
news
online
shopping
health
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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