swindon.gov.uk Website Traffic Check

make reports, request council services and pay online at your convenience, without having to phone or visit. use the search bar or links to quickly get to the page you need.
Global Rank: 212,438/ -53,166
Country Rank: 8,746/ -2,423
Country: UK
Category Rank: 197/ -62
Category: law and government/government
Domain: -

  • Total Visits

    193.1K

  • Bounce Rate

    46.96%

  • Pages per Visit

    4.3

  • Avg Visit Duration

    00:03:32

swindon.gov.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, swindon.gov.uk's global ranking has decreased from 165,222 to 212,438.
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Global Country Category
swindon.gov.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. swindon.gov.uk's traffic has decreased by -29.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
193.1K
Last Month Change
-29.6%
Avg Visit Duration
00:03:32
Bounce Rate
46.96%
Pages per Visit
4.3
swindon.gov.uk Webpage Information
Page Title: Swindon Borough Council
Keywords: Swindon council local housing government council tax schools parking education rubbish libraries social care planning parks register office jobs
h1: 1
h2: 31
img: 9
script: 23
swindon.gov.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. swindon.gov.uk's audience is 64.02% male and 35.98% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And swindon.gov.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. wiltshire.gov.uk is the website with the highest similarity score to swindon.gov.uk.
Site Affinity Monthly visits Category Category rank
wiltshire.gov.uk 100% 487.3K law and government/government 2,384
bristol.gov.uk 93.1% 754.7K law and government/government 1,853
gov.uk 85.8% 158.0M law and government/government 4
southglos.gov.uk 79.8% 281.4K law and government/government 3,643
cbi.org.uk 79.7% 31.2K law and government/government 27,105
nepembassy.org.uk 79.7% - law and government/government -
hull.gov.uk 77.8% 176.0K law and government/government 5,421
denbighshire.gov.uk 76.4% 117.0K law and government/government 7,878
guildford.gov.uk 75.4% 117.0K law and government/government 6,130
northampton.gov.uk 75.3% 111.8K law and government/government 7,826
swindon.gov.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for swindon.gov.ukare direct(26.76%) and referral(5.17%). An underutilized channel is "mail".
swindon.gov.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. swindon.gov.uk's list of popular organic search keywords
swindon borough council swindon council homebid login swindon council tax pay council tax swindon sbc
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Social Media Traffic to swindon.gov.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. swindon.gov.uk get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through linkedin.com may reveal new opportunities
swindon.gov.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to swindon.gov.uk
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Outgoing Links
Sites that receive outbound traffic from swindon.gov.uk
swindon.gov.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to swindon.gov.uk.
ADS
swindon.gov.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. swindon.gov.uk's audience is interested in social networks and online communities and news and media.
Top Categories
social networks and online communities
news and media
banking credit and lending
search engines
marketplace
Other Visited Websites
Top Topics
news
share
shopping
social network
mail
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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