人民网,是世界十大报纸之一《人民日报》建设的以新闻为主的大型网上信息发布平台,也是互联网上最大的中文和多语种新闻网站之一。作为国家重点新闻网站,人民网以新闻报道的权威性、及时性、多样性和评论性为特色,在网民中树立起了“权威媒体、大众网站”的形象。
Global Rank: 2,781/ +339
Country Rank: 161/ +18
Country: China
Category Rank: 21/ -1
Category: news and media
Domain: -
  • Total Visits

    19.6M

  • Bounce Rate

    70.56%

  • Pages per Visit

    3.3

  • Avg Visit Duration

    00:01:19

people.com.cn Ranking
Check if your rankings have improved or worsened over time. Over the last three months, people.com.cn's global ranking has decreased from 1,649 to 2,781.
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people.com.cn Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. people.com.cn's traffic has decreased by -7.9% compared to last month.
Traffic & Engagement Last Month
Total Visits
19.6M
Last Month Change
-7.9%
Avg Visit Duration
00:01:19
Bounce Rate
70.56%
Pages per Visit
3.3
people.com.cn Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. people.com.cn's audience is 59.55% male and 40.45% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And people.com.cn Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. xinhuanet.com is the website with the highest similarity score to people.com.cn.
Site Affinity Monthly visits Category Category rank
xinhuanet.com 100% 8.2M news and media 1,218
sohu.com 88.6% 227.1M news and media 24
163.com 82.0% 240.5M news and media 17
qstheory.cn 81.3% 1.1M news and media 5,619
news.cn 76.4% 6.0M news and media 1,326
news.cctv.com 76.2% 6.5M news and media 1,446
china.com.cn 75.6% 8.9M news and media 1,177
news.sina.com.cn 75.1% 18.1M news and media 500
zaobao.com 74.5% 7.5M news and media 1,260
ce.cn 73.8% 3.3M news and media 2,409
people.com.cn Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for people.com.cnare direct(25.76%) and referral(4.85%). An underutilized channel is "ads".
people.com.cn Top Keywords by Traffic Share
It's important to know what people are searching for and why. people.com.cn's list of popular organic search keywords
Social Media Traffic to people.com.cn
Explore user journeys and pinpoint platforms that drive the most website traffic. people.com.cn get's most of it's social media traffic from twitter.com and reddit.com. Engaging audiences through facebook.com may reveal new opportunities
people.com.cn Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to people.com.cn
GG
Outgoing Links
Sites that receive outbound traffic from people.com.cn
people.com.cn Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month China was the top country sending desktop traffic to people.com.cn.
ADS
people.com.cn Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. people.com.cn's audience is interested in news and media and programming and developer software.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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