ny.gov Website Traffic Check

the official website of the state of new york. find information about state government agencies and learn more about our programs and services.
Global Rank: 952/ -76
Country Rank: 177/ -10
Country: USA
Category Rank: 2/ =
Category: law and government/government
Domain: -

  • Total Visits

    42.4M

  • Bounce Rate

    50.06%

  • Pages per Visit

    5.2

  • Avg Visit Duration

    00:03:41

ny.gov Ranking
Check if your rankings have improved or worsened over time. Over the last three months, ny.gov's global ranking has increased from 972 to 952.
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ny.gov Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. ny.gov's traffic has decreased by -0.1% compared to last month.
Traffic & Engagement Last Month
Total Visits
42.4M
Last Month Change
-0.1%
Avg Visit Duration
00:03:41
Bounce Rate
50.06%
Pages per Visit
5.2
ny.gov Webpage Information
Page Title: The Official Website of New York State
Keywords: -
h1: 1
h2: 8
img: 0
script: 15
ny.gov Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. ny.gov's audience is 48.99% male and 51.01% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And ny.gov Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. irs.gov is the website with the highest similarity score to ny.gov.
Site Affinity Monthly visits Category Category rank
irs.gov 100% 54.7M law and government/government 10
nysenate.gov 95.4% 506.3K law and government/government 2,805
nyc.gov 94.6% 24.4M law and government/government 41
nysegov.com 89.1% - law and government/government -
chicago.gov 87.4% 3.0M law and government/government 531
mass.gov 87.0% 10.1M law and government/government 142
flhsmv.gov 86.1% 3.8M law and government/government 302
ncdot.gov 85.9% 3.1M law and government/government 380
oregon.gov 85.5% 5.9M law and government/government 189
nh.gov 84.5% 1.6M law and government/government 681
ny.gov Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for ny.govare direct(38.81%) and referral(6.61%). An underutilized channel is "ads".
ny.gov Top Keywords by Traffic Share
It's important to know what people are searching for and why. ny.gov's list of popular organic search keywords
dmv ny dmv ny lottery nys dmv nys unemployment
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Social Media Traffic to ny.gov
Explore user journeys and pinpoint platforms that drive the most website traffic. ny.gov get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through linkedin.com may reveal new opportunities
ny.gov Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to ny.gov
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Outgoing Links
Sites that receive outbound traffic from ny.gov
ny.gov Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to ny.gov.
ADS
ny.gov Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. ny.gov's audience is interested in news and media and banking credit and lending.
Top Categories
news and media
banking credit and lending
government
computers electronics and technology
universities and colleges
Other Visited Websites
Top Topics
news
shopping
health
online
business
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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