kayak searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & car hires.
Global Rank: 10,449/ +221
Country Rank: 384/ +19
Country: UK
Category Rank: 10/ +1
Category: travel and tourism/travel and tourism
Domain: -
  • Total Visits

    4.9M

  • Bounce Rate

    34.33%

  • Pages per Visit

    5.3

  • Avg Visit Duration

    00:04:48

kayak.co.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, kayak.co.uk's global ranking has increased from 10,654 to 10,449.
kayak.co.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. kayak.co.uk's traffic has increased by 5.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
4.9M
Last Month Change
5.0%
Avg Visit Duration
00:04:48
Bounce Rate
34.33%
Pages per Visit
5.3
kayak.co.uk Webpage Information
Page Title: Search Flights, Hotels & Car Hire | KAYAK
Keywords: -
h1: 1
h2: 3
img: 0
script: 18
kayak.co.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. kayak.co.uk's audience is 55.74% male and 44.26% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And kayak.co.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. travelsupermarket.com is the website with the highest similarity score to kayak.co.uk.
kayak.co.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for kayak.co.ukare direct(30.53%) and referral(1.07%). An underutilized channel is "ads".
kayak.co.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. kayak.co.uk's list of popular organic search keywords
Social Media Traffic to kayak.co.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. kayak.co.uk get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through discord.com may reveal new opportunities
kayak.co.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to kayak.co.uk
GG
Outgoing Links
Sites that receive outbound traffic from kayak.co.uk
kayak.co.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to kayak.co.uk.
ADS
kayak.co.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. kayak.co.uk's audience is interested in travel and tourism and air travel.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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