新浪看点是新浪网为自媒体提供的优质原创内容生产平台。作为新浪核心战略级产品,新浪看点全方位打通新浪系资源, 原创内容将在新浪新闻客户端、新浪微博、手机新浪网和新浪网等多个平台分发。帮助自媒体人提升自身价值、打造个人ip,实现商业变现、收益增值。
Country: China
Category: news and media
Domain: -
  • Total Visits

    27.8M

  • Bounce Rate

    56.90%

  • Pages per Visit

    1.9

  • Avg Visit Duration

    00:01:57

k.sina.cn Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. k.sina.cn's traffic has decreased by -9.5% compared to last month.
Traffic & Engagement Last Month
Total Visits
27.8M
Last Month Change
-9.5%
Avg Visit Duration
00:01:57
Bounce Rate
56.90%
Pages per Visit
1.9
k.sina.cn Webpage Information
Page Title: 手机新浪网
Keywords: 手机新浪网 新浪首页 新闻资讯 新浪新闻 新浪无线
h1: 0
h2: 121
img: 117
script: 19
k.sina.cn Audience Demographics
No Data to Display
Similar Sites And k.sina.cn Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. 163.com is the website with the highest similarity score to k.sina.cn.
Site Affinity Monthly visits Category Category rank
163.com 100% 230.7M news and media 24
sohu.com 97.8% 221.3M news and media 26
thepaper.cn 95.0% 66.4M news and media 215
kknews.cc 89.1% 19.0M news and media 638
read01.com 87.2% 6.5M news and media 1,487
xuehua.us 86.9% 2.4M news and media 3,554
360kuai.com 85.2% 7.4M news and media 824
ppfocus.com 82.7% 8.1M news and media 1,419
finance.gucheng.com 81.2% 1.0M news and media 6,742
yidianzixun.com 79.7% 31.4M news and media 396
k.sina.cn Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for k.sina.cnare direct(11.10%) and referral(12.27%). An underutilized channel is "ads".
k.sina.cn Top Keywords by Traffic Share
It's important to know what people are searching for and why. k.sina.cn's list of popular organic search keywords
Social Media Traffic to k.sina.cn
Explore user journeys and pinpoint platforms that drive the most website traffic. k.sina.cn get's most of it's social media traffic from weibo.com and twitter.com. Engaging audiences through douban.com may reveal new opportunities
k.sina.cn Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to k.sina.cn

    No Data to Display

GG
Outgoing Links
Sites that receive outbound traffic from k.sina.cn

    No Data to Display

k.sina.cn Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month China was the top country sending desktop traffic to k.sina.cn.
ADS
k.sina.cn Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. k.sina.cn's audience is interested in news and media and programming and developer software.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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