established in 1996, iafrica is one of south africa's longest-running portals. iafrica was acquired by africa.com in 2018 and publishes news, sport, and business content that attracts a broad user base in south africa and an international readership.
Global Rank: 759,370/ -102,874
Country Rank: 10,770/ +3,110
Country: South Africa
Category Rank: 371/ +84
Category: news and media
Domain: Created by Tucows Domains Inc. in 1995-02-04
  • Total Visits

    68.6K

  • Bounce Rate

    73.09%

  • Pages per Visit

    1.7

  • Avg Visit Duration

    00:02:06

iafrica.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, iafrica.com's global ranking has increased from 1,351,535 to 759,370.
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iafrica.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. iafrica.com's traffic has decreased by -14.5% compared to last month.
Traffic & Engagement Last Month
Total Visits
68.6K
Last Month Change
-14.5%
Avg Visit Duration
00:02:06
Bounce Rate
73.09%
Pages per Visit
1.7
iafrica.com Webpage Information
Page Title: South Africa's Portal Latest News, Sport, Business & Money, Lifestyle | iAfrica
Keywords: -
h1: 1
h2: 1
img: 150
script: 8
iafrica.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. iafrica.com's audience is 54.54% male and 45.46% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And iafrica.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. iol.co.za is the website with the highest similarity score to iafrica.com.
Site Affinity Monthly visits Category Category rank
iol.co.za 100% 6.3M news and media 1,470
news24.com 89.0% 18.7M news and media 541
mg.co.za 85.0% 935.7K news and media 5,945
bdlive.co.za 72.5% 37.1K news and media 47,116
sabcnews.com 70.3% 466.3K news and media 10,717
jpost.com 69.8% 10.6M news and media 668
newsweek.com 69.8% 36.7M news and media 307
politico.com 69.8% 46.9M news and media 160
midrandreporter.co.za 68.7% 26.1K news and media 48,216
bedfordviewedenvalenews.co.za 68.1% 28.2K news and media 52,538
iafrica.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for iafrica.comare direct(80.39%) and referral(5.33%). An underutilized channel is "mail".
iafrica.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. iafrica.com's list of popular organic search keywords
Social Media Traffic to iafrica.com
Explore user journeys and pinpoint platforms that drive the most website traffic. iafrica.com get's most of it's social media traffic from - and -. Engaging audiences through - may reveal new opportunities
iafrica.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to iafrica.com
GG
Outgoing Links
Sites that receive outbound traffic from iafrica.com

    No Data to Display

iafrica.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month South Africa was the top country sending desktop traffic to iafrica.com.
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iafrica.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. iafrica.com's audience is interested in news and media and search engines.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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