discover the world of iol, bringing you a mix of current news across politics, sport, business, motoring and lifestyle. telling your stories and driving change!
Global Rank: 13,563/ +553
Country Rank: 53/ +4
Country: South Africa
Category Rank: 3/ =
Category: news and media
Domain: Created by Gandi in 1996-08-19
  • Total Visits

    6.3M

  • Bounce Rate

    64.93%

  • Pages per Visit

    1.7

  • Avg Visit Duration

    00:02:04

iol.co.za Ranking
Check if your rankings have improved or worsened over time. Over the last three months, iol.co.za's global ranking has increased from 13,629 to 13,563.
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iol.co.za Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. iol.co.za's traffic has increased by 8.1% compared to last month.
Traffic & Engagement Last Month
Total Visits
6.3M
Last Month Change
8.1%
Avg Visit Duration
00:02:04
Bounce Rate
64.93%
Pages per Visit
1.7
iol.co.za Webpage Information
Page Title: IOL | News that Connects South Africans
Keywords: -
h1: 1
h2: 4
img: 84
script: 25
iol.co.za Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. iol.co.za's audience is 53.21% male and 46.79% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And iol.co.za Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. news24.com is the website with the highest similarity score to iol.co.za.
Site Affinity Monthly visits Category Category rank
news24.com 100% 18.7M news and media 541
timeslive.co.za 98.0% 4.8M news and media 1,832
sowetanlive.co.za 91.5% 1.5M news and media 4,450
mg.co.za 91.5% 935.7K news and media 5,945
ewn.co.za 89.2% 3.2M news and media 2,498
citizen.co.za 89.1% 2.4M news and media 3,212
enca.com 77.5% 1.1M news and media 5,753
thesouthafrican.com 74.2% 3.3M news and media 2,352
businessinsider.co.za 73.9% 1.9M news and media 3,825
businesslive.co.za 72.3% 1.6M news and media 4,265
iol.co.za Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for iol.co.zaare direct(60.07%) and referral(3.57%). An underutilized channel is "ads".
iol.co.za Top Keywords by Traffic Share
It's important to know what people are searching for and why. iol.co.za's list of popular organic search keywords
Social Media Traffic to iol.co.za
Explore user journeys and pinpoint platforms that drive the most website traffic. iol.co.za get's most of it's social media traffic from facebook.com and twitter.com. Engaging audiences through linkedin.com may reveal new opportunities
iol.co.za Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to iol.co.za
GG
Outgoing Links
Sites that receive outbound traffic from iol.co.za
iol.co.za Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month South Africa was the top country sending desktop traffic to iol.co.za.
ADS
iol.co.za Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. iol.co.za's audience is interested in news and media and computers electronics and technology.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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