the department of defense is america's largest government agency. our mission is to provide the military forces needed to deter war and ensure our nation's security.
Global Rank: 89,198/ -1,738
Country Rank: 17,222/ -302
Country: USA
Category Rank: 38/ -2
Category: law and government/national security
Domain: -
  • Total Visits

    428.7K

  • Bounce Rate

    35.36%

  • Pages per Visit

    6.3

  • Avg Visit Duration

    00:03:51

dod.mil Ranking
Check if your rankings have improved or worsened over time. Over the last three months, dod.mil's global ranking has increased from 101,366 to 89,198.
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dod.mil Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. dod.mil's traffic has decreased by -0.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
428.7K
Last Month Change
-0.6%
Avg Visit Duration
00:03:51
Bounce Rate
35.36%
Pages per Visit
6.3
dod.mil Webpage Information
Page Title: U.S. Department of Defense
Keywords: -
h1: 1
h2: 10
img: 17
script: 71
dod.mil Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. dod.mil's audience is 62.39% male and 37.61% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And dod.mil Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. dfas.mil is the website with the highest similarity score to dod.mil.
dod.mil Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for dod.milare direct(24.58%) and referral(10.07%). An underutilized channel is "mail".
dod.mil Top Keywords by Traffic Share
It's important to know what people are searching for and why. dod.mil's list of popular organic search keywords
Social Media Traffic to dod.mil
Explore user journeys and pinpoint platforms that drive the most website traffic. dod.mil get's most of it's social media traffic from - and -. Engaging audiences through - may reveal new opportunities
dod.mil Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to dod.mil
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Outgoing Links
Sites that receive outbound traffic from dod.mil
dod.mil Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to dod.mil.
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dod.mil Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. dod.mil's audience is interested in national security and banking credit and lending.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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