defense.gov Website Traffic Check

the department of defense is america's largest government agency. our mission is to provide the military forces needed to deter war and ensure our nation's security.
Global Rank: 30,794/ -1,847
Country Rank: 7,828/ -121
Country: USA
Category Rank: 17/ -2
Category: law and government/national security
Domain: -

  • Total Visits

    2.5M

  • Bounce Rate

    71.77%

  • Pages per Visit

    1.7

  • Avg Visit Duration

    00:01:11

defense.gov Ranking
Check if your rankings have improved or worsened over time. Over the last three months, defense.gov's global ranking has decreased from 29,124 to 30,794.
Similarly ranked sites
Global Country Category
defense.gov Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. defense.gov's traffic has decreased by -2.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
2.5M
Last Month Change
-2.6%
Avg Visit Duration
00:01:11
Bounce Rate
71.77%
Pages per Visit
1.7
defense.gov Webpage Information
Page Title: U.S. Department of Defense
Keywords: -
h1: 1
h2: 10
img: 19
script: 69
defense.gov Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. defense.gov's audience is 67.80% male and 32.20% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And defense.gov Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. army.mil is the website with the highest similarity score to defense.gov.
Site Affinity Monthly visits Category Category rank
army.mil 100% 7.7M law and government/national security 6
af.mil 91.4% 4.0M law and government/national security 15
jcs.mil 86.8% 121.6K law and government/national security 360
navy.mil 85.8% 4.8M law and government/national security 12
marines.mil 78.3% 1.4M law and government/national security 46
dfas.mil 76.3% 3.5M law and government/national security 16
militaryonesource.mil 72.2% 809.3K law and government/national security 79
military.com 71.2% 6.2M law and government/national security 13
airforcemag.com 70.7% 1.0M law and government/national security 76
state.gov 68.1% 35.7M law and government/government 17
defense.gov Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for defense.govare direct(22.01%) and referral(12.62%). An underutilized channel is "ads".
defense.gov Top Keywords by Traffic Share
It's important to know what people are searching for and why. defense.gov's list of popular organic search keywords
department of defense military ranks nato countries military pay calculator nato members
GG
Social Media Traffic to defense.gov
Explore user journeys and pinpoint platforms that drive the most website traffic. defense.gov get's most of it's social media traffic from twitter.com and reddit.com. Engaging audiences through linkedin.com may reveal new opportunities
defense.gov Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to defense.gov
GG
Outgoing Links
Sites that receive outbound traffic from defense.gov
defense.gov Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to defense.gov.
ADS
defense.gov Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. defense.gov's audience is interested in news and media and national security.
Top Categories
news and media
national security
government
computers electronics and technology
video games consoles and accessories
Other Visited Websites
Top Topics
news
military
government
politics
us government
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

Google Adsense

Google Analytics