brownells is your home for firearm accessories, gun parts, gunsmithing tools, reloading and shooting supplies backed by our 100% satisfaction guarantee.
Global Rank: 12,766/ +456
Country Rank: 2,448/ +48
Country: USA
Category Rank: 5/ =
Category: sports/hunting and shooting
Domain: Created by Network Solutions, LLC in 1996-08-14
  • Total Visits

    4.1M

  • Bounce Rate

    53.10%

  • Pages per Visit

    4.2

  • Avg Visit Duration

    00:03:41

brownells.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, brownells.com's global ranking has increased from 13,317 to 12,766.
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brownells.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. brownells.com's traffic has decreased by -2.3% compared to last month.
Traffic & Engagement Last Month
Total Visits
4.1M
Last Month Change
-2.3%
Avg Visit Duration
00:03:41
Bounce Rate
53.10%
Pages per Visit
4.2
brownells.com Webpage Information
Page Title: Brownells - Firearms, Reloading Supplies, Gunsmithing Tools, Gun Parts and Accessories
Keywords: 1911 frame slides parts accessories lower 45 acp receiver upgrades custom kits complete coltparts samuelcolt woodsman commander 1911 government
h1: 1
h2: 2
img: 40
script: 51
brownells.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. brownells.com's audience is 87.28% male and 12.72% female. The largest age group of visitors are 55-64 year olds.
Similar Sites And brownells.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. midwayusa.com is the website with the highest similarity score to brownells.com.
brownells.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for brownells.comare direct(48.51%) and referral(6.42%). An underutilized channel is "ads".
brownells.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. brownells.com's list of popular organic search keywords
Social Media Traffic to brownells.com
Explore user journeys and pinpoint platforms that drive the most website traffic. brownells.com get's most of it's social media traffic from reddit.com and youtube.com. Engaging audiences through pinterest.com may reveal new opportunities
brownells.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to brownells.com
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Outgoing Links
Sites that receive outbound traffic from brownells.com
brownells.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to brownells.com.
ADS
brownells.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. brownells.com's audience is interested in hunting and shooting and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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