explore the world with booking.com. big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.
Global Rank: 899,589/ -338,648
Country Rank: 26,580/ -913
Country: Australia
Category Rank: 174/ -8
Category: travel and tourism/accommodation and hotels
Domain: -
  • Total Visits

    60.4K

  • Bounce Rate

    82.17%

  • Pages per Visit

    1.2

  • Avg Visit Duration

    00:00:05

booking.com.au Ranking
Check if your rankings have improved or worsened over time. Over the last three months, booking.com.au's global ranking has increased from 1,115,332 to 899,589.
booking.com.au Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. booking.com.au's traffic has decreased by -38.1% compared to last month.
Traffic & Engagement Last Month
Total Visits
60.4K
Last Month Change
-38.1%
Avg Visit Duration
00:00:05
Bounce Rate
82.17%
Pages per Visit
1.2
booking.com.au Webpage Information
Page Title: Booking.com | Official site | The best hotels, flights, car rentals & accommodations
Keywords: lodging accommodation hotel Hotels special offers packages specials weekend breaks city breaks deals budget cheap discount savings
h1: 1
h2: 9
img: 25
script: 117
booking.com.au Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. booking.com.au's audience is 49.29% male and 50.71% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And booking.com.au Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. skyscanner.com.au is the website with the highest similarity score to booking.com.au.
Site Affinity Monthly visits Category Category rank
skyscanner.com.au 100% 5.1M travel and tourism/air travel 57
tripadvisor.com.au 100.0% 9.5M travel and tourism/travel and tourism 68
booking.com.au Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for booking.com.auare - and . An underutilized channel is "-".
booking.com.au Top Keywords by Traffic Share
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Social Media Traffic to booking.com.au
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booking.com.au Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to booking.com.au

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Outgoing Links
Sites that receive outbound traffic from booking.com.au
booking.com.au Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month Australia was the top country sending desktop traffic to booking.com.au.
ADS
booking.com.au Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. booking.com.au's audience is interested in - and -.
Top Categories

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Other Visited Websites

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Top Topics

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Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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