outdoor gear and clothing from big brands to the small and undiscovered. find everything you need for your next adventure at backcountry.
Global Rank: 8,575/ +335
Country Rank: 1,731/ +27
Country: USA
Category Rank: 34/ =
Category: sports/sports
Domain: Created by MarkMonitor Inc. in 1998-05-22
  • Total Visits

    5.9M

  • Bounce Rate

    50.42%

  • Pages per Visit

    4.8

  • Avg Visit Duration

    00:04:13

backcountry.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, backcountry.com's global ranking has decreased from 8,208 to 8,575.
backcountry.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. backcountry.com's traffic has increased by 7.9% compared to last month.
Traffic & Engagement Last Month
Total Visits
5.9M
Last Month Change
7.9%
Avg Visit Duration
00:04:13
Bounce Rate
50.42%
Pages per Visit
4.8
backcountry.com Webpage Information
Page Title: Backcountry - Outdoor Gear & Clothing for Ski, Snowboard, Camp, & More
Keywords: -
h1: 0
h2: 0
img: 27
script: 35
backcountry.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. backcountry.com's audience is 56.19% male and 43.81% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And backcountry.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. rei.com is the website with the highest similarity score to backcountry.com.
Site Affinity Monthly visits Category Category rank
rei.com 100% 25.5M sports/sports 27
thenorthface.com 90.0% 4.1M sports/sports 196
campsaver.com 84.0% 587.2K sports/sports 1,102
competitivecyclist.com 82.7% 1.1M sports/sports 504
dickssportinggoods.com 73.6% 32.1M sports/sports 25
the-house.com 71.7% 1.0M sports/sports 704
outdoorgearlab.com 71.5% 3.3M sports/sports 280
gearx.com 69.2% 225.5K sports/sports 2,740
blackdiamondequipment.com 68.4% 685.3K sports/sports 913
burton.com 66.6% 1.1M sports/sports 556
backcountry.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for backcountry.comare direct(37.23%) and referral(8.38%). An underutilized channel is "ads".
backcountry.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. backcountry.com's list of popular organic search keywords
Social Media Traffic to backcountry.com
Explore user journeys and pinpoint platforms that drive the most website traffic. backcountry.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through linkedin.com may reveal new opportunities
backcountry.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to backcountry.com
GG
Outgoing Links
Sites that receive outbound traffic from backcountry.com
backcountry.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to backcountry.com.
ADS
backcountry.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. backcountry.com's audience is interested in sports and fashion and apparel.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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