allianz insurance is one of the largest general insurers in the uk, providing insurance through brokers and partners.
Global Rank: 937,192/ +46,900
Country Rank: 50,885/ +11,821
Country: UK
Category Rank: 313/ +57
Category: finance/insurance
Domain: -
  • Total Visits

    38.8K

  • Bounce Rate

    39.87%

  • Pages per Visit

    2.8

  • Avg Visit Duration

    00:02:58

allianz.co.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, allianz.co.uk's global ranking has increased from 1,087,401 to 937,192.
allianz.co.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. allianz.co.uk's traffic has decreased by -4.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
38.8K
Last Month Change
-4.0%
Avg Visit Duration
00:02:58
Bounce Rate
39.87%
Pages per Visit
2.8
allianz.co.uk Webpage Information
Page Title: Allianz Insurance - Business and Personal Insurance
Keywords: -
h1: 2
h2: 0
img: 11
script: 12
allianz.co.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. allianz.co.uk's audience is 57.22% male and 42.78% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And allianz.co.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. zurich.co.uk is the website with the highest similarity score to allianz.co.uk.
Site Affinity Monthly visits Category Category rank
zurich.co.uk 100% 125.5K finance/insurance 1,485
yourcoverinsurance.co.uk 94.7% - finance/insurance -
esurance.com 94.5% 886.1K finance/insurance 212
lifeinsurancehub.net 94.3% - finance/insurance -
reliaquote.com 90.3% - finance/insurance 12,018
ageas.co.uk 86.8% 209.2K finance/insurance 845
musicguard.co.uk 82.4% 33.9K finance/insurance 3,737
esure.com 81.0% 564.5K finance/insurance 337
insure4music.co.uk 79.6% 35.5K finance/insurance 4,121
petplan.co.uk 78.5% 728.5K finance/insurance 319
allianz.co.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for allianz.co.ukare direct(17.71%) and referral(1.65%). An underutilized channel is "ads".
allianz.co.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. allianz.co.uk's list of popular organic search keywords
Social Media Traffic to allianz.co.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. allianz.co.uk get's most of it's social media traffic from - and -. Engaging audiences through - may reveal new opportunities
allianz.co.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to allianz.co.uk
GG
Outgoing Links
Sites that receive outbound traffic from allianz.co.uk
allianz.co.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to allianz.co.uk.
ADS
allianz.co.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. allianz.co.uk's audience is interested in social networks and online communities and programming and developer software.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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