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alamo auto supply is el paso’s largest retailer of specialty auto products in the southwest. alamo opened its doors in 1949, and has been serving el paso and the surrounding area ever since. although times have changed, alamo continues to serve its customers with the same personal service that we began with over 65 years ago. today, we offer and install a huge selection of products that make your vehicle look better, work better, provide style, protection, safety, and enhanced performance for your car, truck or suv.