purposive sampling

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search about us number of ebooks 300+ started in 2011 by john dudovskiy, research-methodology.net is an educational portal that offers knowledge, resources and practical insights for conducting business studies. john dudovskiy is a seasoned dissertation adviser and he has experience in assisting hundreds of students with their dissertations, reports and essays in business discipline. all materials published at research-methodology.net are designed to support and inspire professionals and students at all levels to conduct studies in the area of business. read more business analytical tools swot is a strategic analytical tool for assessing strengths and weaknesses of a business, analyzing available opportunities and threats faced by the business. swot analysis can be used at organizational and personal levels. ansoff matrix is a marketing planning model that helps the e-commerce and cloud computing company to determine its product and market strategy. ansoff matrix illustrates four different strategy options available for businesses. these are market penetration, product development, market development and diversification. pestel is a strategic analytical tool used to assess external factors affecting businesses. pestel acronym stands for political, economic, social, technological, environmental and legal factors impacting companies. pestel has recently evolved from pest analysis once intensifying forces of globalization and intensifying forces of competition in the marketplace coupled with other set of factors increased the importance and potential impact of environmental and legal factors on businesses. the concept of marketing mix (also known as 7ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. companies manipulate with each element of the marketing mix according to its marketing strategy, as a part of its business strategy. segmentation, targeting and positioning invo