naot

in 1942 when the members of a small collective farming community in israel’s hula valley began making shoes in a one-room workshop on kibbutz naot mordechai, the idea that years later their shoes would be worn around the world was unimaginable. what started as the simple notion that one is most beautiful when one is comfortable, has not only evolved naot into a worldwide brand, but a way of life.

履けば履くほど持ち主の足に馴染み、自分の足に心地よくフィットする靴 naot/ナオト。それはまるでだんだんとカラダの一部になっていくかのように。いい靴は素敵な場所へ連れて行ってくれる。この靴がそんな素敵な旅のはじまりになりますよう。

in 1942 when the members of a small collective farming community in israel’s hula valley began making shoes in a one-room workshop on kibbutz naot mordechai, the idea that years later their shoes would be worn around the world was unimaginable. what started as the simple notion that one is most beautiful when one is comfortable, has not only evolved naot into a worldwide brand, but a way of life.