jobs to be done

put jobs-to-be-done theory (jtbd) into practice with outcome-driven innovation (odi). access frameworks, templates, examples and case studies. philip kotler calls tony ulwick “the deming of innovation.” clayton christensen credits him with “bringing predictability to innovation.”.

managed by alan klement, jtbd.info is where jtbd practitioners share their experience, tools, and stories of using the theory of jobs to be done to become great at creating and selling products that people will buy. everyone is welcome to submit a contribution.

strategyn is a leading innovation consulting firm founded by tony ulwick. as the pioneers of jtbd theory and outcome-driven innovation, we are uniquely qualified to help you grow.