hubert, m.; florack, a.; gattringer, r.; eberhardt, t.; enkel, e.; kenning, p.j.j. flag up!—flagship products as important drivers of perceived brand innovativeness. j. bus. res. 2017, 71, 154–163.

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hubert, m.; florack, a.; gattringer, r.; eberhardt, t.; enkel, e.; kenning, p.j.j. flag up!—flagship products as important drivers of perceived brand innovativeness. j. bus. res. 2017, 71, 154–163.

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