awake clothing

launched in 2012, awake ny captures the unique cultural spirit and sensibility of new york city. awake ny is a reflection of the diversity that has defined the city's cultural landscape. simultaneously classic and contemporary, awake ny evokes both the changing aesthetic vibrancy and timelessness of new york.

a.w.a.k.e. mode delivers a sophisticated avant-garde wardrobe for the modern woman, with the aim of celebrating femininity and creating a sense of unique beauty, emotion and empowerment. a.w.a.k.e. stands for all wonderful adventures kindle enthusiasm.