] stacy l. smith and crystal allene cook, “gender stereotypes: an analysis of popular films and tv” (los angeles: geena davis institute for gender an

the institute is the first and only research-based organization working within the media and entertainment industry to engage, educate, and influence content creators, marketers and audiences about the importance of eliminating unconditional bias, highlighting gender balance, challenging stereotypes, creating role models and scripting a wide variety of strong female characters in entertainment and media that targets and influences children ages 11 and under.