shop quality, authentic zippo windproof pocket lighters in classic, pipe, or slim?; add a new butane or rechargeable lighter insert too! shop for a butane or rechargeable candle lighter, refillable or rechargeable hand warmer, sunglasses, reading glasses, and leather goods.
Global Rank: 76,260/ +18,082
Country Rank: 18,766/ +7,318
Country: USA
Category Rank: 14/ +7
Category: lifestyle/tobacco
Domain: Created by CSC Corporate Domains, Inc. in 1999-04-13
  • Total Visits

    523.3K

  • Bounce Rate

    47.26%

  • Pages per Visit

    5.4

  • Avg Visit Duration

    00:03:32

zippo.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, zippo.com's global ranking has increased from 89,675 to 76,260.
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zippo.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. zippo.com's traffic has increased by 19.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
523.3K
Last Month Change
19.0%
Avg Visit Duration
00:03:32
Bounce Rate
47.26%
Pages per Visit
5.4
zippo.com Webpage Information
Page Title: Official Zippo Website | Zippo.com | Zippo USA
Keywords: -
h1: 2
h2: 7
img: 21
script: 48
zippo.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. zippo.com's audience is 69.62% male and 30.38% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And zippo.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. lighterusa.com is the website with the highest similarity score to zippo.com.
Site Affinity Monthly visits Category Category rank
lighterusa.com 100% 149.6K lifestyle/tobacco 84
lucaslighters.com 98.2% 20.6K lifestyle/tobacco 429
elighters.com 97.6% 16.0K lifestyle/tobacco 505
zippogallery.com 97.1% - lifestyle/tobacco -
colibri.com 96.7% 48.4K lifestyle/tobacco 293
thelightershop.co.uk 88.1% 16.1K lifestyle/tobacco 779
foxcigar.com 86.0% 165.9K lifestyle/tobacco 91
neptunecigar.com 85.8% 274.2K lifestyle/tobacco 62
jrcigars.com 85.7% 869.5K lifestyle/tobacco 10
zippostore.vn 82.2% 12.5K lifestyle/tobacco 1,021
zippo.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for zippo.comare direct(39.25%) and referral(3.37%). An underutilized channel is "ads".
zippo.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. zippo.com's list of popular organic search keywords
Social Media Traffic to zippo.com
Explore user journeys and pinpoint platforms that drive the most website traffic. zippo.com get's most of it's social media traffic from reddit.com and facebook.com. Engaging audiences through pinterest.com may reveal new opportunities
zippo.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to zippo.com
GG
Outgoing Links
Sites that receive outbound traffic from zippo.com
zippo.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to zippo.com.
ADS
zippo.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. zippo.com's audience is interested in banking credit and lending and video games consoles and accessories.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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