westpac.co.nz Website Traffic Check

westpac provides online banking, bank accounts, home loans/mortgages, credit cards, personal loans, foreign exchange, insurance, kiwisaver, savings and investment solutions to kiwis.
Global Rank: 9,006/ -93
Country Rank: 25/ -1
Country: New Zealand
Category Rank: 3/ =
Category: finance/banking credit and lending
Domain: Created by Gandi in 2002-08-01

  • Total Visits

    5.1M

  • Bounce Rate

    16.25%

  • Pages per Visit

    7.8

  • Avg Visit Duration

    00:05:51

westpac.co.nz Ranking
Check if your rankings have improved or worsened over time. Over the last three months, westpac.co.nz's global ranking has decreased from 8,804 to 9,006.
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westpac.co.nz Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. westpac.co.nz's traffic has decreased by -0.3% compared to last month.
Traffic & Engagement Last Month
Total Visits
5.1M
Last Month Change
-0.3%
Avg Visit Duration
00:05:51
Bounce Rate
16.25%
Pages per Visit
7.8
westpac.co.nz Webpage Information
Page Title: Westpac New Zealand - Helping Kiwis with their banking.
Keywords: -
h1: 1
h2: 4
img: 27
script: 8
westpac.co.nz Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. westpac.co.nz's audience is 44.62% male and 55.38% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And westpac.co.nz Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. bnz.co.nz is the website with the highest similarity score to westpac.co.nz.
Site Affinity Monthly visits Category Category rank
bnz.co.nz 100% 2.1M finance/banking credit and lending 388
asb.co.nz 99.4% 5.5M finance/banking credit and lending 174
anz.co.nz 98.6% 7.6M finance/banking credit and lending 127
kiwibank.co.nz 86.6% 3.2M finance/banking credit and lending 311
rabobank.co.nz 71.2% 99.8K finance/banking credit and lending 4,342
tsb.co.nz 67.5% 302.0K finance/banking credit and lending 3,223
co-operativebank.co.nz 66.2% 336.6K finance/banking credit and lending 1,828
sbsbank.co.nz 65.9% 200.8K finance/banking credit and lending 2,503
sorted.org.nz 65.7% 151.6K finance/financial planning and management 4,194
nationalbank.co.nz 65.3% - finance/banking credit and lending -
westpac.co.nz Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for westpac.co.nzare direct(79.01%) and referral(0.35%). An underutilized channel is "ads".
westpac.co.nz Top Keywords by Traffic Share
It's important to know what people are searching for and why. westpac.co.nz's list of popular organic search keywords
westpac westpac login westpac nz westpac login new zealand westpac online banking
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Social Media Traffic to westpac.co.nz
Explore user journeys and pinpoint platforms that drive the most website traffic. westpac.co.nz get's most of it's social media traffic from facebook.com and youtube.com. Engaging audiences through twitter.com may reveal new opportunities
westpac.co.nz Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to westpac.co.nz

    No Data to Display

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Outgoing Links
Sites that receive outbound traffic from westpac.co.nz
westpac.co.nz Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month New Zealand was the top country sending desktop traffic to westpac.co.nz.
ADS
westpac.co.nz Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. westpac.co.nz's audience is interested in news and media and computers electronics and technology.
Top Categories
news and media
computers electronics and technology
video games consoles and accessories
programming and developer software
finance
Other Visited Websites
Top Topics
news
nz
zealand
online
shopping
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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