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Global Rank: 15,672/ +49
Country Rank: 781/ +20
Country: UK
Category Rank: 58/ +1
Category: news and media
Domain: Created by Register SPA in 1995-11-14
  • Total Visits

    5.4M

  • Bounce Rate

    66.10%

  • Pages per Visit

    1.7

  • Avg Visit Duration

    00:01:17

scotsman.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, scotsman.com's global ranking has decreased from 14,330 to 15,672.
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scotsman.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. scotsman.com's traffic has increased by 3.2% compared to last month.
Traffic & Engagement Last Month
Total Visits
5.4M
Last Month Change
3.2%
Avg Visit Duration
00:01:17
Bounce Rate
66.10%
Pages per Visit
1.7
scotsman.com Webpage Information
Page Title: Home | The Scotsman
Keywords: -
h1: 1
h2: 99
img: 2
script: 21
scotsman.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. scotsman.com's audience is 60.60% male and 39.40% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And scotsman.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. dailyrecord.co.uk is the website with the highest similarity score to scotsman.com.
Site Affinity Monthly visits Category Category rank
dailyrecord.co.uk 100% 14.5M news and media 681
heraldscotland.com 96.0% 3.2M news and media 2,460
independent.co.uk 90.0% 72.4M news and media 120
telegraph.co.uk 89.4% 46.9M news and media 179
mirror.co.uk 86.7% 91.5M news and media 98
express.co.uk 76.1% 118.3M news and media 60
thecourier.co.uk 74.9% 1.3M news and media 4,982
thetimes.co.uk 74.6% 36.4M news and media 282
thesun.co.uk 72.7% 272.9M news and media 93
inews.co.uk 71.4% 14.7M news and media 705
scotsman.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for scotsman.comare direct(21.63%) and referral(6.80%). An underutilized channel is "ads".
scotsman.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. scotsman.com's list of popular organic search keywords
Social Media Traffic to scotsman.com
Explore user journeys and pinpoint platforms that drive the most website traffic. scotsman.com get's most of it's social media traffic from facebook.com and twitter.com. Engaging audiences through getpocket.com may reveal new opportunities
scotsman.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to scotsman.com
GG
Outgoing Links
Sites that receive outbound traffic from scotsman.com
scotsman.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to scotsman.com.
ADS
scotsman.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. scotsman.com's audience is interested in news and media and soccer.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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