rockauto.com Website Traffic Check

rockauto ships auto parts and body parts from over 300 manufacturers to customers' doors worldwide, all at warehouse prices. easy to use parts catalog.
Global Rank: 1,700/ -3
Country Rank: 401/ +5
Country: USA
Category Rank: 2/ =
Category: vehicles/automotive industry
Domain: Created by GoDaddy.com, LLC in 1999-05-28

  • Total Visits

    21.8M

  • Bounce Rate

    40.90%

  • Pages per Visit

    7.4

  • Avg Visit Duration

    00:05:00

rockauto.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, rockauto.com's global ranking has decreased from 1,691 to 1,700.
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rockauto.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. rockauto.com's traffic has increased by 4.2% compared to last month.
Traffic & Engagement Last Month
Total Visits
21.8M
Last Month Change
4.2%
Avg Visit Duration
00:05:00
Bounce Rate
40.90%
Pages per Visit
7.4
rockauto.com Webpage Information
Page Title: RockAuto
Keywords: ,,,,,,
h1: 1
h2: 0
img: 2
script: 4
rockauto.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. rockauto.com's audience is 84.18% male and 15.82% female. The largest age group of visitors are 45-54 year olds.
Similar Sites And rockauto.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. partsgeek.com is the website with the highest similarity score to rockauto.com.
Site Affinity Monthly visits Category Category rank
partsgeek.com 100% 8.9M vehicles/automotive industry 19
autozone.com 97.4% 30.0M vehicles/automotive industry 1
oreillyauto.com 96.7% 17.0M vehicles/automotive industry 10
summitracing.com 94.1% 11.2M vehicles/automotive industry 13
dormanproducts.com 83.3% 1.3M vehicles/automotive industry 183
car-part.com 76.2% 3.9M vehicles/vehicles 114
napaonline.com 74.1% 8.0M vehicles/vehicles 72
jegs.com 71.4% 4.3M vehicles/automotive industry 46
shop.advanceautoparts.com 69.0% 19.8M vehicles/vehicles 31
autohausaz.com 67.9% 634.5K vehicles/automotive industry 412
rockauto.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for rockauto.comare direct(62.96%) and referral(1.01%). An underutilized channel is "ads".
rockauto.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. rockauto.com's list of popular organic search keywords
rockauto rock auto rockauto parts rockauto.com rockauto .com
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Social Media Traffic to rockauto.com
Explore user journeys and pinpoint platforms that drive the most website traffic. rockauto.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through vk.com may reveal new opportunities
rockauto.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to rockauto.com
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Outgoing Links
Sites that receive outbound traffic from rockauto.com
rockauto.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to rockauto.com.
ADS
rockauto.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. rockauto.com's audience is interested in vehicles and automotive industry.
Top Categories
vehicles
automotive industry
banking credit and lending
news and media
computers electronics and technology
Other Visited Websites
Top Topics
parts
shopping
news
cars
auto
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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