rapala has been the world's favorite fishing lure since 1936. today, rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. rapala's reputation stems from a towering list of world record catches, the knowledge of our pro anglers and a history of unwavering dedication to quality. each and every rapala lure is still hand-tuned and tank-tested to assure it has the rapala trademark swimming action that big fish can't resist.
Global Rank: 252,557/ +10,567
Country Rank: 55,951/ +1,978
Country: USA
Category Rank: 1,006/ +56
Category: sports/sports
Domain: Created by Network Solutions, LLC in 1996-01-27
  • Total Visits

    145.9K

  • Bounce Rate

    48.98%

  • Pages per Visit

    4.6

  • Avg Visit Duration

    00:03:33

rapala.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, rapala.com's global ranking has increased from 297,065 to 252,557.
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rapala.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. rapala.com's traffic has increased by 2.4% compared to last month.
Traffic & Engagement Last Month
Total Visits
145.9K
Last Month Change
2.4%
Avg Visit Duration
00:03:33
Bounce Rate
48.98%
Pages per Visit
4.6
rapala.com Webpage Information
Page Title: Rapala
Keywords: rapala
h1: 1
h2: 0
img: 43
script: 38
rapala.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. rapala.com's audience is 65.30% male and 34.70% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And rapala.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. tacklewarehouse.com is the website with the highest similarity score to rapala.com.
Site Affinity Monthly visits Category Category rank
tacklewarehouse.com 100% 2.2M sports/sports 290
stormlures.com 98.5% - sports/sports -
basspro.com 90.6% 11.6M sports/sports 76
tackledirect.com 85.3% 879.1K sports/sports 676
deadlydicklures.com 79.8% - sports/sports 43,183
scheels.com 78.7% 5.1M sports/sports 179
hagensfish.com 78.6% - sports/sports 21,476
reefrunner.com 78.4% - sports/sports 73,412
daiwa.com 77.5% 1.1M sports/sports 576
dickssportinggoods.com 74.3% 38.8M sports/sports 22
rapala.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for rapala.comare direct(29.73%) and referral(4.77%). An underutilized channel is "ads".
rapala.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. rapala.com's list of popular organic search keywords
Social Media Traffic to rapala.com
Explore user journeys and pinpoint platforms that drive the most website traffic. rapala.com get's most of it's social media traffic from youtube.com and linkedin.com. Engaging audiences through vk.com may reveal new opportunities
rapala.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to rapala.com
GG
Outgoing Links
Sites that receive outbound traffic from rapala.com
rapala.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to rapala.com.
ADS
rapala.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. rapala.com's audience is interested in social networks and online communities and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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