become an rac member and get trusted breakdown cover with roadside and at home cover as standard, plus check out our insurance and route planner services.
Global Rank: 16,007/ -611
Country Rank: 616/ -20
Country: UK
Category Rank: 6/ =
Category: finance/insurance
Domain: -
  • Total Visits

    4.7M

  • Bounce Rate

    64.36%

  • Pages per Visit

    2.3

  • Avg Visit Duration

    00:02:08

rac.co.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, rac.co.uk's global ranking has increased from 17,809 to 16,007.
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rac.co.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. rac.co.uk's traffic has decreased by -4.1% compared to last month.
Traffic & Engagement Last Month
Total Visits
4.7M
Last Month Change
-4.1%
Avg Visit Duration
00:02:08
Bounce Rate
64.36%
Pages per Visit
2.3
rac.co.uk Webpage Information
Page Title: RAC Breakdown Cover & Car Insurance | Route Planner | RAC
Keywords: -
h1: 0
h2: 2
img: 80
script: 18
rac.co.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. rac.co.uk's audience is 69.29% male and 30.71% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And rac.co.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. greenflag.com is the website with the highest similarity score to rac.co.uk.
Site Affinity Monthly visits Category Category rank
greenflag.com 100% 502.3K finance/insurance 456
theaa.com 98.2% 9.1M finance/insurance 17
comparethemarket.com 76.2% 9.0M finance/insurance 15
gocompare.com 74.1% 4.0M finance/insurance 41
esure.com 71.0% 564.5K finance/insurance 337
startrescue.co.uk 69.5% 214.4K finance/insurance 1,078
admiral.com 69.4% 3.3M finance/insurance 42
confused.com 69.2% 4.7M finance/insurance 32
dayinsure.com 67.1% 324.9K finance/insurance 614
veygo.com 65.9% 334.6K finance/insurance 540
rac.co.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for rac.co.ukare direct(21.37%) and referral(1.40%). An underutilized channel is "ads".
rac.co.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. rac.co.uk's list of popular organic search keywords
Social Media Traffic to rac.co.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. rac.co.uk get's most of it's social media traffic from facebook.com and reddit.com. Engaging audiences through messenger.com may reveal new opportunities
rac.co.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to rac.co.uk
GG
Outgoing Links
Sites that receive outbound traffic from rac.co.uk
rac.co.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to rac.co.uk.
ADS
rac.co.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. rac.co.uk's audience is interested in insurance and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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