penguin.com.au Website Traffic Check

the home of penguin random house. your guide to bestselling fiction, non-fiction, children’s books and penguin classics. find out more about authors and events.
Global Rank: 169,490/ +11,512
Country Rank: 5,590/ +1,126
Country: Australia
Category Rank: 5/ +2
Category: business and consumer services/publishing and printing
Domain: -

  • Total Visits

    390.5K

  • Bounce Rate

    67.91%

  • Pages per Visit

    1.6

  • Avg Visit Duration

    00:00:47

penguin.com.au Ranking
Check if your rankings have improved or worsened over time. Over the last three months, penguin.com.au's global ranking has decreased from 150,023 to 169,490.
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penguin.com.au Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. penguin.com.au's traffic has increased by 14.5% compared to last month.
Traffic & Engagement Last Month
Total Visits
390.5K
Last Month Change
14.5%
Avg Visit Duration
00:00:47
Bounce Rate
67.91%
Pages per Visit
1.6
penguin.com.au Webpage Information
Page Title: Penguin Books Australia
Keywords: -
h1: 0
h2: 6
img: 16
script: 3
penguin.com.au Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. penguin.com.au's audience is 45.94% male and 54.06% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And penguin.com.au Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. harpercollins.com.au is the website with the highest similarity score to penguin.com.au.
Site Affinity Monthly visits Category Category rank
harpercollins.com.au 100% 106.5K business and consumer services/publishing and printing 625
panmacmillan.com.au 95.7% 76.3K business and consumer services/publishing and printing 652
allenandunwin.com 82.5% 84.9K business and consumer services/publishing and printing 750
walkerbooks.com.au 67.4% 14.8K business and consumer services/publishing and printing 3,690
hha.com.au 67.0% - business and consumer services/publishing and printing -
woodslane.com.au 66.0% - business and consumer services/publishing and printing 13,675
booksandpublishing.com.au 65.1% 56.3K business and consumer services/publishing and printing 1,073
dk.com 64.2% 298.2K business and consumer services/publishing and printing 132
penguinrandomhouse.com.au 62.2% - business and consumer services/publishing and printing 14,360
writingtipsoasis.com 62.2% 252.5K business and consumer services/publishing and printing 195
penguin.com.au Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for penguin.com.auare direct(14.01%) and referral(5.11%). An underutilized channel is "ads".
penguin.com.au Top Keywords by Traffic Share
It's important to know what people are searching for and why. penguin.com.au's list of popular organic search keywords
9781785042669 walter moers a beautiful child australia medical apartheid penguin books
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Social Media Traffic to penguin.com.au
Explore user journeys and pinpoint platforms that drive the most website traffic. penguin.com.au get's most of it's social media traffic from facebook.com and pinterest.com. Engaging audiences through linkedin.com may reveal new opportunities
penguin.com.au Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to penguin.com.au
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Outgoing Links
Sites that receive outbound traffic from penguin.com.au
penguin.com.au Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month Australia was the top country sending desktop traffic to penguin.com.au.
ADS
penguin.com.au Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. penguin.com.au's audience is interested in news and media and e-commerce and shopping.
Top Categories
news and media
e-commerce and shopping
social networks and online communities
marketplace
computers electronics and technology
Other Visited Websites
Top Topics
australia
shopping
books
news
search
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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