opsm opticians provide professional eyecare, eyewear and contact lenses. book an eye test online today. find your local opsm optician here.
Global Rank: 597,006/ -121,380
Country Rank: 2,549/ -638
Country: New Zealand
Category Rank: 47/ -9
Category: health/health
Domain: Created by CSC Corporate Domains, Inc in 2002-01-25
  • Total Visits

    52.6K

  • Bounce Rate

    44.20%

  • Pages per Visit

    4.4

  • Avg Visit Duration

    00:02:37

opsm.co.nz Ranking
Check if your rankings have improved or worsened over time. Over the last three months, opsm.co.nz's global ranking has decreased from 423,508 to 597,006.
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opsm.co.nz Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. opsm.co.nz's traffic has decreased by -19.4% compared to last month.
Traffic & Engagement Last Month
Total Visits
52.6K
Last Month Change
-19.4%
Avg Visit Duration
00:02:37
Bounce Rate
44.20%
Pages per Visit
4.4
opsm.co.nz Webpage Information
Page Title: OPSM - Eyewear, Contacts and Eye-Care for Women, Men and Kids
Keywords: Optometrists | Eye Care | Prescription Glasses | Eye Tests | OPSM OPSM Newzealand Store
h1: 0
h2: 4
img: 81
script: 60
opsm.co.nz Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. opsm.co.nz's audience is 40.36% male and 59.64% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And opsm.co.nz Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. specsavers.co.nz is the website with the highest similarity score to opsm.co.nz.
Site Affinity Monthly visits Category Category rank
specsavers.co.nz 100% 163.9K health/health 4,045
patersonburn.co.nz 63.4% - health/health 79,302
lensesonline.co.nz 62.2% 31.1K health/health 18,025
cassidyeyecare.co.nz 55.5% - health/health 85,532
i-contacts.co.nz 54.2% 8.4K health/health 51,802
quicklens.co.nz 51.4% 7.0K health/health 48,227
visique.co.nz 51.1% - health/health -
specsavers.com.au 50.3% 1.2M health/health 616
lifepharmacy.co.nz 48.6% 295.8K health/health 2,781
marveloptics.com 48.6% 132.4K health/health 5,759
opsm.co.nz Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for opsm.co.nzare direct(25.38%) and referral(2.57%). An underutilized channel is "ads".
opsm.co.nz Top Keywords by Traffic Share
It's important to know what people are searching for and why. opsm.co.nz's list of popular organic search keywords
Social Media Traffic to opsm.co.nz
Explore user journeys and pinpoint platforms that drive the most website traffic. opsm.co.nz get's most of it's social media traffic from - and -. Engaging audiences through - may reveal new opportunities
opsm.co.nz Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to opsm.co.nz
GG
Outgoing Links
Sites that receive outbound traffic from opsm.co.nz
opsm.co.nz Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month New Zealand was the top country sending desktop traffic to opsm.co.nz.
ADS
opsm.co.nz Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. opsm.co.nz's audience is interested in marketplace and search engines.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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