lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.
Global Rank: 321,227/ +44,007
Country Rank: 33,763/ +1,964
Country: UK
Category Rank: 210/ +15
Category: finance/insurance
Domain: Created by Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA in 1997-05-10
  • Total Visits

    135.8K

  • Bounce Rate

    58.17%

  • Pages per Visit

    2.8

  • Avg Visit Duration

    00:01:46

lloyds.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, lloyds.com's global ranking has increased from 391,767 to 321,227.
lloyds.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. lloyds.com's traffic has increased by 18.3% compared to last month.
Traffic & Engagement Last Month
Total Visits
135.8K
Last Month Change
18.3%
Avg Visit Duration
00:01:46
Bounce Rate
58.17%
Pages per Visit
2.8
lloyds.com Webpage Information
Page Title: Homepage - Lloyd's
Keywords: -
h1: 1
h2: 12
img: 23
script: 24
lloyds.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. lloyds.com's audience is 58.71% male and 41.29% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And lloyds.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. swissre.com is the website with the highest similarity score to lloyds.com.
Site Affinity Monthly visits Category Category rank
swissre.com 100% 590.6K finance/insurance 383
lloydsoflondon.sharepoint.com 93.6% 32.7K finance/insurance 3,778
lmalloyds.com 93.4% 14.0K finance/insurance 5,585
biba.org.uk 93.3% 37.2K finance/insurance 3,432
munichre.com 93.1% 280.6K finance/insurance 1,055
lloydsbank.com 91.2% 17.5M finance/banking credit and lending 105
rsagroup.com 90.8% 109.9K finance/insurance 1,700
iua.co.uk 90.2% - finance/insurance 8,166
marsh.com 88.1% 239.2K finance/insurance 997
allianz.com 87.8% 1.0M finance/insurance 267
lloyds.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for lloyds.comare direct(24.69%) and referral(5.88%). An underutilized channel is "ads".
lloyds.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. lloyds.com's list of popular organic search keywords
Social Media Traffic to lloyds.com
Explore user journeys and pinpoint platforms that drive the most website traffic. lloyds.com get's most of it's social media traffic from linkedin.com and slideshare.net. Engaging audiences through twitter.com may reveal new opportunities
lloyds.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to lloyds.com
GG
Outgoing Links
Sites that receive outbound traffic from lloyds.com
lloyds.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to lloyds.com.
ADS
lloyds.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. lloyds.com's audience is interested in social networks and online communities and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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