ird.govt.nz Website Traffic Check

kia ora haere mai, welcome to the new zealand inland revenue website. we collect most of the revenue that the new zealand government needs to fund its programmes. we also administer a number of social support programmes including child support, working for families tax credits, and best start.
Global Rank: 4,559/ -595
Country Rank: 16/ -2
Country: New Zealand
Category Rank: 1/ =
Category: law and government/legal
Domain: Created by Department of Internal Affairs in 1997-06-17

  • Total Visits

    6.6M

  • Bounce Rate

    19.97%

  • Pages per Visit

    13.9

  • Avg Visit Duration

    00:13:14

ird.govt.nz Ranking
Check if your rankings have improved or worsened over time. Over the last three months, ird.govt.nz's global ranking has decreased from 4,312 to 4,559.
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ird.govt.nz Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. ird.govt.nz's traffic has decreased by -8.3% compared to last month.
Traffic & Engagement Last Month
Total Visits
6.6M
Last Month Change
-8.3%
Avg Visit Duration
00:13:14
Bounce Rate
19.97%
Pages per Visit
13.9
ird.govt.nz Webpage Information
Page Title: Inland Revenue - Te Tari Taake
Keywords: IRD IR Inland Revenue Department Tax taxation income income tax revenue business employers individuals families non-residents non resident visitors not for profit groups not-for-proft non-profit charity charities social policy
h1: 3
h2: 0
img: 24
script: 19
ird.govt.nz Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. ird.govt.nz's audience is 40.86% male and 59.14% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And ird.govt.nz Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. workandincome.govt.nz is the website with the highest similarity score to ird.govt.nz.
Site Affinity Monthly visits Category Category rank
workandincome.govt.nz 100% 995.2K law and government/legal 203
acc.co.nz 76.8% 242.9K law and government/legal 657
immigration.govt.nz 75.8% 3.2M law and government/legal 48
myrefund.co.nz 70.3% 6.9K law and government/legal 12,417
cab.org.nz 68.8% 258.0K law and government/legal 960
kiwisaver.govt.nz 67.5% - law and government/legal -
nzbn.govt.nz 67.0% 69.8K law and government/legal 2,326
legislation.govt.nz 66.2% 510.1K law and government/legal 347
msd.govt.nz 65.2% 2.4M law and government/legal 68
businessdescription.co.nz 64.6% 50.5K law and government/legal 3,217
ird.govt.nz Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for ird.govt.nzare direct(55.61%) and referral(2.51%). An underutilized channel is "mail".
ird.govt.nz Top Keywords by Traffic Share
It's important to know what people are searching for and why. ird.govt.nz's list of popular organic search keywords
ird myir ird login myird my ird
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Social Media Traffic to ird.govt.nz
Explore user journeys and pinpoint platforms that drive the most website traffic. ird.govt.nz get's most of it's social media traffic from facebook.com and youtube.com. Engaging audiences through tiktok.com may reveal new opportunities
ird.govt.nz Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to ird.govt.nz
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Outgoing Links
Sites that receive outbound traffic from ird.govt.nz
ird.govt.nz Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month New Zealand was the top country sending desktop traffic to ird.govt.nz.
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ird.govt.nz Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. ird.govt.nz's audience is interested in computers electronics and technology and news and media.
Top Categories
computers electronics and technology
news and media
programming and developer software
video games consoles and accessories
finance
Other Visited Websites
Top Topics
news
nz
zealand
online
newzealand
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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