easily compare insurance rates from top companies. save time & money when searching for the best auto, life, home, or health insurance policy online.
Global Rank: 126,853/ +23,225
Country Rank: 23,440/ +4,916
Country: USA
Category Rank: 300/ +84
Category: finance/insurance
Domain: Created by GoDaddy.com, LLC in 1994-06-30
  • Total Visits

    493.9K

  • Bounce Rate

    67.40%

  • Pages per Visit

    1.9

  • Avg Visit Duration

    00:01:03

insurance.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, insurance.com's global ranking has increased from 164,502 to 126,853.
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insurance.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. insurance.com's traffic has increased by 29.5% compared to last month.
Traffic & Engagement Last Month
Total Visits
493.9K
Last Month Change
29.5%
Avg Visit Duration
00:01:03
Bounce Rate
67.40%
Pages per Visit
1.9
insurance.com Webpage Information
Page Title: Insurance Quotes and Comparison - Car, Life, Home & Health
Keywords: car insurance auto insurance life insurance home insurance health insurance
h1: 1
h2: 7
img: 23
script: 17
insurance.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. insurance.com's audience is 62.55% male and 37.45% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And insurance.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. progressive.com is the website with the highest similarity score to insurance.com.
Site Affinity Monthly visits Category Category rank
progressive.com 100% 19.3M finance/insurance 4
thezebra.com 96.1% 1.6M finance/insurance 114
quotewizard.com 92.2% 1.0M finance/insurance 182
nationwide.com 91.5% 3.9M finance/insurance 39
allstate.com 88.5% 11.2M finance/insurance 14
libertymutual.com 88.0% 4.7M finance/insurance 26
nextinsure.com 86.8% 1.3M finance/insurance 249
insure.com 86.7% 468.4K finance/insurance 530
policygenius.com 86.4% 1.3M finance/insurance 222
insurify.com 85.7% 870.7K finance/insurance 257
insurance.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for insurance.comare direct(23.49%) and referral(13.76%). An underutilized channel is "ads".
insurance.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. insurance.com's list of popular organic search keywords
Social Media Traffic to insurance.com
Explore user journeys and pinpoint platforms that drive the most website traffic. insurance.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through linkedin.com may reveal new opportunities
insurance.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to insurance.com
GG
Outgoing Links
Sites that receive outbound traffic from insurance.com
insurance.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to insurance.com.
ADS
insurance.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. insurance.com's audience is interested in adult and insurance.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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