founded in 1986, the santa barbara independent is the leading source for news, arts & entertainment, and lifestyle coverage in the greater santa barbara area.
Global Rank: 144,184/ +8,562
Country Rank: 28,404/ +1,971
Country: USA
Category Rank: 1,727/ +146
Category: news and media
Domain: Created by Network Solutions, LLC in 1994-11-10
  • Total Visits

    434.1K

  • Bounce Rate

    72.03%

  • Pages per Visit

    2.0

  • Avg Visit Duration

    00:02:33

independent.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, independent.com's global ranking has increased from 163,178 to 144,184.
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independent.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. independent.com's traffic has increased by 10.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
434.1K
Last Month Change
10.0%
Avg Visit Duration
00:02:33
Bounce Rate
72.03%
Pages per Visit
2.0
independent.com Webpage Information
Page Title: The Santa Barbara Independent
Keywords: -
h1: 0
h2: 0
img: 8
script: 21
independent.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. independent.com's audience is 56.89% male and 43.11% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And independent.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. noozhawk.com is the website with the highest similarity score to independent.com.
Site Affinity Monthly visits Category Category rank
noozhawk.com 100% 373.1K news and media 11,555
edhat.com 95.7% 221.8K news and media 15,622
newspress.com 88.5% 87.0K news and media 29,852
pacbiztimes.com 58.6% 26.0K news and media 54,899
apnews.com 55.0% 52.3M news and media 227
sfgate.com 54.9% 35.4M news and media 327
people.com 54.7% 109.7M news and media 78
businessinsider.com 54.6% 101.9M news and media 89
nbcnews.com 54.6% 75.6M news and media 165
reuters.com 54.4% 80.2M news and media 149
independent.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for independent.comare direct(35.76%) and referral(2.11%). An underutilized channel is "ads".
independent.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. independent.com's list of popular organic search keywords
Social Media Traffic to independent.com
Explore user journeys and pinpoint platforms that drive the most website traffic. independent.com get's most of it's social media traffic from facebook.com and reddit.com. Engaging audiences through messenger.com may reveal new opportunities
independent.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to independent.com
GG
Outgoing Links
Sites that receive outbound traffic from independent.com
independent.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to independent.com.
ADS
independent.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. independent.com's audience is interested in news and media and banking credit and lending.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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