bupa are one of the uk's leading healthcare specialists. get information on private medical insurance, health clinics and care homes from experts you can trust.
Global Rank: 30,199/ +790
Country Rank: 1,193/ +88
Country: UK
Category Rank: 26/ +3
Category: health/health
Domain: -
  • Total Visits

    2.1M

  • Bounce Rate

    62.47%

  • Pages per Visit

    3.1

  • Avg Visit Duration

    00:02:25

bupa.co.uk Ranking
Check if your rankings have improved or worsened over time. Over the last three months, bupa.co.uk's global ranking has decreased from 29,112 to 30,199.
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bupa.co.uk Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. bupa.co.uk's traffic has increased by 4.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
2.1M
Last Month Change
4.0%
Avg Visit Duration
00:02:25
Bounce Rate
62.47%
Pages per Visit
3.1
bupa.co.uk Webpage Information
Page Title: Private healthcare | Bupa UK
Keywords: private health insurance Bupa
h1: 1
h2: 2
img: 37
script: 17
bupa.co.uk Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. bupa.co.uk's audience is 49.80% male and 50.20% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And bupa.co.uk Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. privatehealth.co.uk is the website with the highest similarity score to bupa.co.uk.
Site Affinity Monthly visits Category Category rank
privatehealth.co.uk 100% 175.3K health/health 4,473
nhs.uk 95.7% 63.7M health/health 9
nuffieldhealth.com 85.6% 1.8M health/health 503
spirehealthcare.com 84.4% 1.0M health/medicine 207
doctify.com 77.0% 171.2K health/health 5,907
hcahealthcare.co.uk 74.6% 329.1K health/health 3,018
iwantgreatcare.org 72.5% 147.5K health/health 6,367
axappphealthcare.co.uk 70.8% 11.8K health/health 51,737
nhsdirect.nhs.uk 70.3% - health/health 99,723
babylonhealth.com 69.7% 248.8K health/health 3,116
bupa.co.uk Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for bupa.co.ukare direct(25.84%) and referral(1.91%). An underutilized channel is "ads".
bupa.co.uk Top Keywords by Traffic Share
It's important to know what people are searching for and why. bupa.co.uk's list of popular organic search keywords
Social Media Traffic to bupa.co.uk
Explore user journeys and pinpoint platforms that drive the most website traffic. bupa.co.uk get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through messenger.com may reveal new opportunities
bupa.co.uk Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to bupa.co.uk
GG
Outgoing Links
Sites that receive outbound traffic from bupa.co.uk
bupa.co.uk Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to bupa.co.uk.
ADS
bupa.co.uk Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. bupa.co.uk's audience is interested in health and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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