bricklink is the world's largest online marketplace to buy and sell lego parts, minifigures and sets, both new or used. search the complete lego catalog & create your own bricklink store.
Global Rank: 5,060/ +119
Country Rank: 2,543/ +183
Country: USA
Category Rank: 22/ +4
Category: games/games
Domain: Created by CSC Corporate Domains, Inc. in 2002-01-28
  • Total Visits

    6.5M

  • Bounce Rate

    26.15%

  • Pages per Visit

    14.9

  • Avg Visit Duration

    00:10:06

bricklink.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, bricklink.com's global ranking has increased from 5,426 to 5,060.
bricklink.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. bricklink.com's traffic has increased by 9.7% compared to last month.
Traffic & Engagement Last Month
Total Visits
6.5M
Last Month Change
9.7%
Avg Visit Duration
00:10:06
Bounce Rate
26.15%
Pages per Visit
14.9
bricklink.com Webpage Information
Page Title: BrickLink - Buy and sell LEGO Parts, Sets and Minifigures
Keywords: -
h1: 4
h2: 6
img: 21
script: 25
bricklink.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. bricklink.com's audience is 70.60% male and 29.40% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And bricklink.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. brickowl.com is the website with the highest similarity score to bricklink.com.
Site Affinity Monthly visits Category Category rank
brickowl.com 100% 812.4K games/games 267
brothers-brick.com 98.4% 538.4K games/games 937
eurobricks.com 98.2% 459.8K games/games 946
lego.com 97.5% 30.2M games/games 11
brickfanatics.com 87.8% 2.0M games/games 300
bricknet.com.au 87.3% - games/games -
firestartoys.com 85.4% 296.9K games/games 763
brickmania.com 83.3% 252.6K games/games 952
brickset.com 74.5% 4.1M hobbies and leisure/antiques and collectibles 5
mecabricks.com 73.4% 514.2K games/games 662
bricklink.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for bricklink.comare direct(61.85%) and referral(4.09%). An underutilized channel is "ads".
bricklink.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. bricklink.com's list of popular organic search keywords
Social Media Traffic to bricklink.com
Explore user journeys and pinpoint platforms that drive the most website traffic. bricklink.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through instagram.com may reveal new opportunities
bricklink.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to bricklink.com
GG
Outgoing Links
Sites that receive outbound traffic from bricklink.com
bricklink.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to bricklink.com.
ADS
bricklink.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. bricklink.com's audience is interested in video games consoles and accessories and games.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

Google Adsense

Google Analytics