founded by john barbour in 1894. home to the iconic wax cotton jacket. discover this season's collections for men and women. shop online or locate your nearest stockist.
Global Rank: 76,091/ +14,117
Country Rank: 6,457/ +1,963
Country: UK
Category Rank: 361/ +76
Category: lifestyle/fashion and apparel
Domain: Created by MarkMonitor Inc. in 1997-04-13
  • Total Visits

    614.4K

  • Bounce Rate

    38.45%

  • Pages per Visit

    4.5

  • Avg Visit Duration

    00:03:05

barbour.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, barbour.com's global ranking has decreased from 69,477 to 76,091.
barbour.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. barbour.com's traffic has increased by 18.6% compared to last month.
Traffic & Engagement Last Month
Total Visits
614.4K
Last Month Change
18.6%
Avg Visit Duration
00:03:05
Bounce Rate
38.45%
Pages per Visit
4.5
barbour.com Webpage Information
Page Title: Barbour Official US Website | Barbour
Keywords: Official Barbour WebsiteJ Barbour & Sons LtdBarbourBarbour.com
h1: 1
h2: 2
img: 35
script: 81
barbour.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. barbour.com's audience is 48.60% male and 51.40% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And barbour.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. outdoorandcountry.co.uk is the website with the highest similarity score to barbour.com.
barbour.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for barbour.comare direct(25.37%) and referral(1.79%). An underutilized channel is "ads".
barbour.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. barbour.com's list of popular organic search keywords
Social Media Traffic to barbour.com
Explore user journeys and pinpoint platforms that drive the most website traffic. barbour.com get's most of it's social media traffic from facebook.com and reddit.com. Engaging audiences through twitter.com may reveal new opportunities
barbour.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to barbour.com
GG
Outgoing Links
Sites that receive outbound traffic from barbour.com
barbour.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month UK was the top country sending desktop traffic to barbour.com.
ADS
barbour.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. barbour.com's audience is interested in fashion and apparel and marketplace.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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