aon is in the business of better decisions. we exist to shape decisions for the better – to protect and enrich the lives of people around the world.
Global Rank: 36,191/ +8
Country Rank: 14,944/ -1,790
Country: USA
Category Rank: 238/ -20
Category: finance/finance
Domain: Created by CSC Corporate Domains, Inc. in 1995-02-14
  • Total Visits

    1.2M

  • Bounce Rate

    36.42%

  • Pages per Visit

    6.0

  • Avg Visit Duration

    00:08:00

aon.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, aon.com's global ranking has decreased from 33,803 to 36,191.
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aon.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. aon.com's traffic has increased by 0.1% compared to last month.
Traffic & Engagement Last Month
Total Visits
1.2M
Last Month Change
0.1%
Avg Visit Duration
00:08:00
Bounce Rate
36.42%
Pages per Visit
6.0
aon.com Webpage Information
Page Title: Better Decisions - Commercial Risk - Health - Reinsurance - Wealth | Aon
Keywords: -
h1: 1
h2: 3
img: 9
script: 14
aon.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. aon.com's audience is 54.07% male and 45.93% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And aon.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. prudential.com is the website with the highest similarity score to aon.com.
Site Affinity Monthly visits Category Category rank
prudential.com 100% 3.6M finance/finance 121
nerdwallet.com 97.2% 21.8M finance/finance 28
paycomonline.net 94.8% 17.2M finance/finance 23
bah.com 92.0% 333.6K finance/finance 2,058
tiaa-cref.org 92.0% 169.7K finance/finance 3,646
penfedwealth.com 90.6% - finance/finance 30,797
paperlessemployee.com 90.0% 1.1M finance/finance 642
willis.com 87.8% 145.1K finance/insurance 1,330
tiaa.org 87.7% 2.8M finance/finance 202
towersperrin.com 87.6% - finance/insurance -
aon.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for aon.comare direct(41.63%) and referral(24.74%). An underutilized channel is "ads".
aon.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. aon.com's list of popular organic search keywords
Social Media Traffic to aon.com
Explore user journeys and pinpoint platforms that drive the most website traffic. aon.com get's most of it's social media traffic from linkedin.com and youtube.com. Engaging audiences through reddit.com may reveal new opportunities
aon.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to aon.com
GG
Outgoing Links
Sites that receive outbound traffic from aon.com
aon.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to aon.com.
ADS
aon.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. aon.com's audience is interested in jobs and employment and banking credit and lending.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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